Director of Product Management, Growth

Included Health is seeking a Director of Product Management to lead the strategy, execution, and business impact of our Growth team. This team is responsible for crafting and optimizing the critical first experiences members have when engaging with our products, as well as driving ongoing member activation and retention. Ensuring a best-in-class activation to retention loop is vital to Included Health delivering personalized, all-in-one healthcare that improves outcomes for members and their families.
The ideal candidate will have a strong product leadership background, with proven expertise building consumer-grade top of funnel experiences that drive member growth.  This person has a deep understanding of data-driven, AI-powered growth strategies and  excels at leveraging data, balancing intuition, and delivering initiatives with measurable impact. This role reports directly to the SVP of Product.

Responsibilities:

• Develop and lead a Member Growth strategy and roadmap, focusing on user experiences that attract, engage, and retain members.
• Oversee product areas like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS).
• Lead product-led growth initiatives, focusing on acquisition, activation, and re-engagement metrics aligned with business goals.
• Analyze data and A/B experiments with your teams to identify trends and opportunities for growth and engagement improvements.  
• Balance transformative initiatives with experiments to drive engagement and retention.
• Define and monitor KPIs (e.g., conversion, engagement, retention, weekly active users, etc.) to measure effectiveness.
• Lead and mentor a small team of product managers and cross-functional teams (engineers, designers, product insights analysts, and data scientists), fostering a culture of experimentation, iteration, and bold innovation.
• Report findings and updates to stakeholders.  Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks.
• Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, etc. to create actionable product strategies that drive the business.

Qualificiations:

• 10+ years in product management, primarily as a product leader in consumer internet environments.
• Proven expertise in organic and product-led growth strategies, delivering measurable revenue and engagement growth.
• Strong product intuition and expertise simplifying user interfaces and creating intuitive user experiences.
• Familiarity with AI and Gen AI product development (preferred).
• Exceptional analytical skills, with expertise in hypothesis-driven development, A/B testing, and data analysis.
• Deep understanding of user psychology and user behavior.
• Experience collaborating with Marketing teams on growth and retention strategies.
• Background in health/fitness or healthcare products (valued but not required).
• Experience leading direct-to-consumer businesses with a focus on subscription metrics and outcomes. (valued but not required).
• Proven ability to attract and retain top talent, building high-performing teams.
• Excellent leadership and communication skills to align cross-functional teams.
• Strategic thinker with hands-on execution and operational excellence.
• User-focused mindset, driven by data and research to identify and solve real member problems.
• Skilled at navigating complex product ecosystems and managing downstream impacts.
• Comfortable with ambiguity, risk, and change.
• High ethical standards, integrity, and mission alignment to elevate healthcare standards.

Physical/Cognitive Requirements:

• Prompt and regular attendance at assigned work location.
• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

The United States new hire base salary target ranges for this full-time position are:
Zone A: $174,320 - $246,230 + equity + benefitsZone B: $191,752 - $270,853 + equity + benefitsZone C: $209,184 - $295,476 + equity + benefitsZone D: $226,616 - $320,099 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for the succe