Associate Director Marketing, Personal Customer Experience -- HIV Prevention

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As an Associate Director Marketing, Personal Customer Experience, HIV Prevention, you will play a critical and exciting role in helping the US marketing organization support the current HIV prevention therapy and potentially launch future HIV prevention therapies, with a focus on injectable PrEP.

This role is based in Foster City, CA, and requires an on-site presence at minimum three days a week; remote or off-site work is not permitted.

Responsibilities:

• Supports day-to-day marketing efforts for the Nurse Educator field-based team and virtual programming related to "Administration” activation. This includes operations and the development of innovative educational materials and resources for injection training (both print and digital), as well as program measurement and optimization.

• Assists in the development and implementation of Access, Acquisition, and Implementation POA for HCPs, Offices, and Consumers (including content, materials, and messages) to ensure they are fit for purpose and can be integrated across teams and channels.

• Creates content and executes tactics in alignment with strategy while continuously assessing impact. Tactics may include print leave-behinds, other field resources, and conference tactics.

• Manages and supports the promotional budget and estimates for assigned initiatives. Oversees agencies and partners to ensure timely delivery within budget; manages regular finance and status reporting.

• Contributes to the annual strategic and tactical plan for HIV prevention.

• Executes and implements customer experience optimizations related to the pipeline.

• Demonstrates a comprehensive understanding of various marketing mix components and leverages this knowledge for integrated execution and overall plan measurement.

• Understands the nuances of multiple data sources and is skilled in developing, executing, and communicating plans based on insights and analysis.

• Applies strong business acumen in analyzing and coordinating activities based on identified industry trends, competitive resources, and practices.

• Sets priorities under ongoing complex and conflicting circumstances and provides logical recommendations.

• Ensures all marketing activities and materials comply with regulatory and legal requirements and adhere to established internal SOPs.

• Develops and delivers presentations for various internal stakeholders and external audiences.

• Sets a positive example for others by sharing expertise, modeling perfo