Associate Director of Patient Marketing

Scholar Rock is a biopharmaceutical company that discovers, develops, and delivers life-changing therapies for people with serious diseases that have high unmet need. As a global leader in the biology of the transforming growth factor beta (TGFβ) superfamily of cell proteins and named for the visual resemblance of a scholar rock to protein structures, the clinical-stage company is focused on advancing innovative treatments where protein growth factors are fundamental. Over the past decade, the company has created a pipeline with the potential to advance the standard of care for neuromuscular disease, cardiometabolic disorders, cancer, and other conditions where growth factor-targeted drugs can play a transformational role.  Scholar Rock is the only company to show clinical proof of concept for a muscle-targeted treatment in spinal muscular atrophy (SMA). This commitment to unlocking fundamentally different therapeutic approaches is powered by broad application of a proprietary platform, which has developed novel monoclonal antibodies to modulate protein growth factors with extraordinary selectivity. By harnessing cutting-edge science in disease spaces that are historically under-addressed through traditional therapies, Scholar Rock works every day to create new possibilities for patients. Learn more about the company’s approach at ScholarRock.com and follow @ScholarRock and on LinkedIn.
Summary of Position:
This is an exciting opportunity for an experienced and passionate patient marketer to play a critical role in enabling the successful launch of apitegromab, the company’s phase 3 candidate for the treatment of Spinal Muscular Atrophy (SMA). The Associate Director of Patient Marketing will be a key member of the marketing team and will have the opportunity to help build a brand and patient strategy of Scholar Rock as well as shape and execute the launch for apitegromab. A key aspect of the role is to demonstrate Scholar Rock’s core values, emphasizing bringing value to patients. The Associate Director of Patient Marketing will work cross-functionally to establish an innovative multi-channel plan and patient engagement to help educate and build ambassadors for Scholar Rock’s first commercial medicine.  

Position Responsibilities:

• Inspire a patient centric mindset throughout the organization and the delivery of the patient marketing plan
• Develop and execute on patient and caregiver tactical plans, ensuring alignment to strategic imperatives and consistency in brand messaging
• Ensure a patient centric approach to designing and executing the patient engagement plan
• Build and maintain excellent relations with members of the SMA community
• Develop and execute patient ambassador program for the brand with a robust retention strategy
• Lead and execute patient conference plan and elevate presence at key conferences
• Champion the development of event kits, branded swag and roll out to field teams to ensure the crisp execution of all patient facing events
• Collaborate extensively and effectively with internal and field teams to ensure appropriate and compliant strategic alignment, collaboration and executional excellence of patient tactics for launch and beyond
• Clearly communicate and champion brand strategy with key stakeholders internally and externally
• Encourage innovation, embrace a culture of optimizing the patient experience throughout the patient journey
• Support patient services teams to ensure a positive patient experience by developing branded materials
• Manage agency of record for execution of patient support service marketing tactics, promotional review approvals and fulfillment
• Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy
• Support field teams to successfully engage, attend events and run local and regional engagements and programs with the SMA community
• Collaborate with advocacy to align plans and ensure flawless execution of launch of brand to the community
• Conduct quarterly business reviews and field training refreshers to drive awareness and education for the patient and support service resources and programs
• Manage patient and patient services marketing budget, demonstrating leadership in fiscal responsibility and accurate budget management

Candidate Requirements:

• 5+ years of pharma/biotech commercial experience
• Demonstrated expertise in critical marketing operations activities (e.g. promotional review process, event planning, congress, launch readines