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Senior Associate, Marketing Data Product Owner

Remote US, United States, United StatesRemotefull_timeVerifiedPosted 25 Jun 2026

💰 $130,500/yr($94,900/yr – $130,500/yr)

About the role

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As a Senior Marketing Data Product Owner, you’ll support the development and optimization of marketing data products that enable marketing teams to deliver personalized, effective campaigns across Humana's lines of business. You’ll help translate business needs into product features and user stories to ensure data solutions are scalable and impactful.

This role is ideal for someone who enjoys working at the intersection of data, technology, and marketing strategy. The ideal candidate will have 3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment.

Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).

Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.

Role Responsibilities

You’ll manage the lifecycle of data products that support marketing initiatives, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction.

Key responsibilities include:

Define and Prioritize Product Requirements

Collaborate with stakeholders to gather requirements and define product features.

Translate strategies, campaign needs, and lifecycle touchpoints into clear, actionable product requirements.

Ensure requirements support segmentation, targeting, measurement, and growth across all channels.

Own the Product Roadmap and Backlog

Develop and maintain a strategic roadmap related to operational and regulatory requirements, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction. Manage and prioritize the product backlog to align with evolving business goals and operational excellence.

Write and modify SQL queries to support data validation, product performance analysis, and collaboration with analytics teams.

Lead Agile Delivery and Execution

Serve as the primary liaison for Agile delivery teams, facilitating sprint planning, PI planning, and backlog refinement.

Drive velocity tracking and ensure timely updates on progress, blockers, and delivery milestones.

Validate requirements, accept completed work, and ensure deliverables meet defined acceptance criteria.

Collaborate Across Functions

Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions.

Work with upstream systems and vendors to ensure product requirements are represented during modernization efforts.

Collaborate closely with testing and development teams to confirm that features are tested appropriately and quality standards are met before release.

Monitor Product Performance