Senior Product Marketing Manager, Oncology

We are seeking a dynamic and strategic Senior Product Marketing Manager, to lead and execute marketing initiatives for oncology products. This role plays a critical part in developing and implementing marketing strategies that drive awareness, adoption, and growth of oncology treatments. The ideal candidate will have a deep understanding of the oncology market, customer needs, and competitive landscape to craft impactful campaigns and initiatives.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, market share, and sales growth for oncology products.
• Lead the creation of marketing campaigns, promotional materials, and digital content tailored to healthcare professionals, patients, and stakeholders.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer insights to inform strategic decisions.
• Collaborate with cross-functional teams, including sales, medical affairs, regulatory, and market access, to ensure cohesive brand messaging and execution.
• Partner with key opinion leaders (KOLs) and industry experts to enhance brand credibility and engagement within the oncology community.
• Monitor and analyze key performance metrics, adjusting marketing plans to optimize effectiveness and ROI.                                                                  
• Ensure compliance with industry regulations and company policies while executing marketing initiatives.
• Manage budgets, timelines, and resources to ensure efficient execution of marketing programs.
• Support sales teams with training materials, presentations, and messaging to enhance customer engagement.

Requirements

• 5+ years of experience in oncology marketing, diagnostic preferred pharmaceutical or biotech.
• Strong knowledge of the oncology therapeutic landscape, including treatment pathways, stakeholders, and market dynamics.
• Proven ability to develop and execute successful marketing strategies in a highly regulated industry.
• Experience working with cross-functional teams and managing product life cycles.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, presentation, and project management skills.
• Ability to work in a fast-paced environment with multiple priorities.

Education:  Bachelor degree in Marketing, Business, Life Sciences, or a related field ideal; MBA or advanced degree preferred.

Benefits

What We Offer:

• Competitive Compensation and benefits
• Opportunities for career advancement and professional development.
• A collaborative and innovative work environment dedicated to improving oncology outcomes.
• This role offers an opportunity to make a significant impact in the oncology space by driving innovative marketing strategies that improve patient outcomes and advance oncology care.