Sr. Manager, Marketing Operations

Cohesity is on a mission to radically simplify how organizations manage their data to unlock limitless value. We make it easy to back up, manage and derive value from data while protecting data against ransomware attacks. At Cohesity, we’re encouraged to think big and we take on dynamic goals that require innovative thinkers. Obsession with our customers keeps us humble and drives us to keep learning.

We’ve been named a Leader by multiple analyst firms, and are prominently featured in the Forbes Cloud 100 and CRN’s Coolest Cloud companies.

Surround yourself with passionate, talented colleagues who build resilient data security and data management solutions for the world’s largest companies. We champion your highest potential and give you the tools to innovate, create, and grow.

HOW YOU’LL SPEND YOUR TIME HERE

• Build and scale marketing operations for a fast-paced, hypergrowth company.
• Manage the strategy, design, execution and operations of our lead management processes and systems, marketing automation systems, marketing databases, and reporting/analytics.
• Drive strong sales and marketing alignment with initiatives and processes that support lead management and governance, improved lead quality, enhanced data quality, and tools and templates.
• Develop systems and reports to help us align to how the Sales team tracks their forecast
• Develop and execute best practices for Marketo programs & campaigns
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition, and campaign activity and results. 
• Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance of the marketing team. 
• Define and own the martech stack – Marketo, Salesforce, attribution solutions, data standardization tools, and other tools and capabilities. 
• Partner with Sales Operations and IT to identify, design and implement solutions that drive growth and productivity.
• Provide the Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting.
• Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure/maintain database hygiene. Develop new ways to mine data to guide marketing investments.
• Manage regular marketing metrics reviews across all geos.
• Partner with Sales Operations to build and optimize lead management processes and a demand waterfall framework.
• Develop a comprehensive set of metrics and supporting dashboards to measure marketing performance.
• Expand our martech stack and build solutions to enable growth and productivity.

WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING

• 8+ years work experience – with at least 8 years of marketing operations experience in B2B high tech, with a focus on lead management processes, reporting and marketing systems. 
• Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes, demand waterfall frameworks, and related reporting and analytics.
• Exceptional ability to plan, manage, and execute cross-functional programs and projects; successfully manages dependencies and risks, and makes the right decisions to deliver on time and on budget.
• Experience in managing marketing automation and operation teams.
• Prior experience in building and scaling delivery models to support global needs, using the right mix of onshore and offshore capabilities.
• Results-driven with a very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting. A unique blend of business, marketing, and technical acumen.
• Ability to think strategically, but also have exceptional attention to detail in execution. Ability and willingness to be a hands-on leader.
• Experience and expertise with marketing automation, CRM, reporting and Martech solutions such as Marketo, Salesforce.com, Bizible, Tableau, 6Sense, LeanData and others.
• Highly collaborative, with the ability to develop effective working relationships across organizations: regional and global marketing teams, sales, sales operations and IT.