Senior Manager, YouTube Paid Media

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY: $80,000 to $110,000 per year

MUST HAVE

• Proven success profitably scaling new and existing brands on YouTube.
• Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc).
• Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. 
• Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. 
• Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.

EXPERIENCE: 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year.

YOUR ROLE

You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability.

You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you’ll push the limits of what’s possible in YouTube performance marketing, and over time, expand into other verticals performance video platforms.

This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio.

OUTCOMES (PERFORMANCE EXPECTATIONS)

• Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.
• Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS.
• Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis.
• Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration.
• Collaborate with the creative team on video production, advocating for what your campaigns need to succeed. 
• Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio. 
• Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals.
• Build and lead a video-first performance marketing and paid media team to support execution as investment scales.
• Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers.

SUCCESS LOOKS LIKE

• You consistently scale YouTube while maintaining profitability.
• You set the standard for extreme ownership and operational excellence. 
• You generate learnings that push the entire paid media team forward.
• You become the go-to internal expert for video-first performance marketing.
• You lay the foundation for a high-performing video team under your leadership.

COMPETENCIES

• Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (We use Looker).
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