Jobs and Careers

Sr Marketing Operations Specialist

United Statesfull_timeVerifiedPosted 23 Oct 2025

About the role

WHO ARE YOU? You are a Marketing Operations Specialist with excellent communication skills, a keen eye for the details and the ability to manage multiple initiatives simultaneously. You have a strategic approach, analytical mindset and a passion for optimizing marketing processes. WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. WHAT IS THIS ROLE ABOUT? As our new Senior Marketing Operations Specialist, you will play a key role in driving advanced analytics, cross-functional collaboration and partnership with internal teams. You will ensure execution of data-driven strategies that optimize marketing campaigns, enhance sales enablement, and ensure efficient and optimized operation of marketing technology to reach the company’s goals. IN THIS ROLE YOU WILL:

Lead the alignment of marketing technology with organizational goals, ensuring systems (e.g., Marketo, Salesforce, and Zoom) are optimized for growth and scalability.
Oversee both current and future software and process integrations.
Partner with product, sales, and operations teams to ensure full integration of marketing operations best-practices across business functions, driving cohesive campaigns and supporting sales enablement efforts.
Design and implement advanced analytics frameworks and dashboards that empower the marketing team to track, measure, and optimize performance effectively.
Translate complex data into actionable insights, guiding marketing strategies and decisions to ensure efforts are targeted, effective, and aligned with business objectives.
Develop and implement scalable processes to support company growth, with a focus on automation, workflow optimization, AI, and seamless execution of marketing strategies.
Oversee data integration across platforms to enable advanced analytics and maximize ROI.
Develop and refine audience segmentation strategies, including lifecycle stages and personas, to enhance customer journeys and drive pipeline growth.
Regularly conduct customer journey mapping exercises to identify process gaps, optimize campaigns, engagements, and reporting.
Implement improvements to boost engagement, conversions, and performance.
Create effective sales enablement content and training materials to support sales teams with relevant tools and knowledge for customer engagement.
Work with key stakeholders during the planning, content creation, and launch phases to create a marketing automation roadmap for success.
Monitor, analyze, and report on campaign performance and ROI. Build and manage centralized dashboards for real-time reporting that provide stakeholders with easy access to key performance data.
Standardize and simplify campaign design across systems for efficient building and deployment by marketing and cross-functional teams
Activate and manage external agency and contractor resources as needed to support campaign initiatives and operations.
Other duties as assigned.

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE)

Bachelor’s degree.
5+ years of marketing experience, with a strong focus on marketing operations and automation, including campaign development, execution, and performance measurement.
3+ years of experience in Marketo or similar system (Salesforce Marketing Cloud, Hubspot, Pardot, etc.) creating and managing campaigns, managing integrations, optimizing automation tools, dynamic content, and troubleshooting.
Well-developed skills in Salesforce or similar relevant CRM, including delivering reports, maintaining dashboard, managing campaigns and customer data hygiene.
Proven and documented experience leveraging native reporting tools in these platforms by creating reports and dashboards that communicate performance to various stakeholder groups.
Proven marketing program management skills and capability to build and deploy effective marketing programs that manage the flow of data, various customer journeys, product GTMs, and integrations within platforms.
Experience prioritizing and managing cross-functional priorities and resources; analyzing marketing performance, defining KPIs and ROI benchmarks, and delivering data