Senior Commercialization Manager

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here. 

Job Description

As the Senior Commercialization Manager, you will be at the forefront of bringing new product innovations to market across multiple FBIN brands—including Fiberon, Fypon, and Solar—serving both B2C and B2B audiences. You will manage the development and execution of compelling, insight-driven go-to-market plans that bring our products to life through powerful storytelling and purposeful messaging.

Your role centers on helping consumers and customers connect with our innovations—personifying the products, understanding them deeply, and collaborating closely with cross-functional teams to translate technical features into inspiring benefits. You’ll manage commercialization activities, from developing print and visual marketing assets to coordinating timelines, messaging, and internal approvals.

You will Think Fast by leveraging product and consumer insights to shape compelling communication strategies. You will Work It Together by partnering with engineering, product, channel marketing, and creative agency teams. And you will Make the Hard Call by navigating launch priorities, budgets, and cross-brand complexity with confidence and care.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing

• Manage the commercialization strategy and execution for new product launches across Fiberon, Fypon, and Solar brands, supporting both B2C and B2B segments.
• Collaborate with cross-functional teams—Brand, Category, Product, Channel Marketing, Engineering, and Consumer Centricity—to build robust launch plans tailored to audience needs.
• Translate technical product information into clear, inspiring storytelling that connects with both professionals and end users.
• Develop marketing communication plans for each launch, detailing product positioning, reasons to believe, messaging hierarchy, and required marketing assets.
• Serve as the brand steward for new products, deeply understanding features, benefits, and differentiation.
• Work with external creative agencies to direct the development of high-impact visual content—such as photos, sell sheets, and catalog materials—ensuring brand and product alignment.
• Coordinate with Project Management to track deliverables and timelines; provide clear updates and escalate risks as needed.
• Guide and prioritize product representation at national tradeshows, supplying visuals, messaging, and training materials.
• Partner with the Consumer Centricity team to request and apply consumer research that enhances launch effectiveness.
• Manage commercialization budgets and maintain clear tracking of expenses aligned to strategic goals.
• Present commercialization strategies and updates to leadership and cross-functional stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing or commercialization, including leading product launches.
• Strong storytelling skills — able to turn technical product details into clear, engaging messaging.
• Experience working with engineering, product, and channel teams to deeply understand products and bring them to market.
• Comfortable working with creative agencies to develop print and visual assets like sell sheets, catalogs, and photography.
• Solid project management skills — able to handle multiple projects, timelines, and teams.
• Experience in both B2C and B2B marketing; omnichannel experience is a plus but not required.