Director, Strategy, Data & Analytics – Club Business Development

The NFL’s Club Business Development department (Club BD) supports the 32 clubs in delivering direct local value & optimization, best-in-class fan experiences via data-driven insights, and innovative fan and stadium enhancements and strategies, through direct club consulting, strategic analysis, and club benchmarking. In addition to working directly with the clubs, Club BD collaborates cross-functionally to support key strategic initiatives at the League level.

The Director, Strategy, Data & Analytics, will work across the Club BD department and cross-organizationally to drive and support club analytics across ticketing, sponsorship, premium sales, and tentpole event ticketing & sales strategy. The ideal candidate is a ‘swiss army knife’ who possesses a blend of strong technical expertise in data analysis and visualization, excellent analytical and problem-solving abilities, the creativity to tell stories with data, a natural curiosity to explore what the data reveals beyond the obvious, the ability to anticipate club needs and the next question asked, and the soft skills necessary to communicate those insights to drive action. The position requires someone who is a passionate, results-driven problem solver who uses data, creativity, and collaboration to drive transformational results and who is energized by rolling up their sleeves. Candidates should be excited by a blend of independent work, collaboration, and ownership, partnering across teams without direct managerial responsibilities.

This role will report to the VP, Strategy & Analytics of Club Business Development.

Responsibilities

• Analyze ticket sales, pricing, local sponsorship, premium seating, media (digital and traditional), fan experience and staffing data to develop actionable insights and best practices that help inform club and league strategy, in coordination with Club Business Development’s club consulting team
• Boost sales and local revenue generation/optimization for clubs by deepening club collaboration, aligning with internal and external partners, and building outcome-first resources
• Provide analysis of fan data through querying the League Database and leveraging the capabilities created via the League’s 1:1 Fan Engagement program
• Collaborate with other NFL League Office departments that touch club business, including, but not limited to, Club & Labor Finance (e.g., gate policies), Marketing, and Data & Analytics (e.g., 1:1 Fan Engagement Program)
• Balance strategic thinking with hands-on execution, focusing on solutioning as opposed to information sharing
• Identify and develop research, analyses, and recommendations in support of League policy decisions
• Support the Club BD Club Consulting team on ad hoc analysis and presentation builds for market visits
• Assist in the preparation of Club Workshop and League Meeting materials
• Support partner management (vendors, consultants, etc.) for ongoing projects and initiatives
• Facilitate league-wide touchpoints to effectively disseminate information, maximize knowledge sharing, and bring our teams closer together. Shepherd opportunities/inquiries to the right team within the NFL.
• Develop strong, respectful relationships and build credibility with Club and League Office business contacts
• Provide analysis of tentpole event ticket pricing and strategy (e.g., Super Bowl, Pro Bowl Games, etc.)
• Organize and build on past analyses, streamlining access to ‘source of truth’ datasets to create internal efficiencies for the broader Club BD team

Required Qualifications

• Technical
  • Expertise in Microsoft Excel and PowerPoint
  • Experience using data visualization software like Power BI or Tableau
  • Knowledge of basic SQL for querying databases a plus
• Decision Making Support
  • Providing data-driven insights to support business decisions
  • Understanding the implications of the data for various business functions like marketing, sales, finance, and operations
• Storytelling
  • The ability to translate complex data findings into compelling stories for various audiences
  • Crafting narratives that highlight the key insights from the data in a way that is accessible and engaging
  • Comfortable presenting information in front of a group
• Professional Competencies and Work Ethic
  • Highly collaborative and results-driven
  • Strong communication skills
  • Ability to handle multiple tasks, excellent time management, and organizational skills
  • Candidate should be a self-starter, independent, creative and critical thinker, ambitious, and results-oriented and detail-oriented
  • Unwavering commitment to honest and ethical business interactions