Director, Digital Product Analytics - Remote

At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

The Director, Digital Product Analytics position directs the strategy, development, and delivery of product analytics capabilities across digital product experiences. This role encompasses optimization testing, business analysis and insights, tagging, privacy compliance, and analytics reporting activities designed to drive product insights. The purpose of this role is to generate insights that help improve user experiences, increase revenue and ultimately grow the donor file.

The Director, Digital Product Analytics will have strong leadership and analytical skills along with significant experience in product analytics, optimization testing, and digital fundraising best practices, along with familiarity of data privacy trends and impacts to traffic and first-party data. This position is responsible for performing the full spectrum of analytic functions for projects and programs of all complexity levels, including those with senior management visibility. This role partners with digital product, marketing, patient support, and IT leadership teams to provide strategic guidance for digital product analytics to drive strategic decisions and enhance customer experiences.

MAJOR REPONSIBILITIES

• Develop and implement a strategic vision for digital product analytics, ensuring alignment with the organization’s mission and objectives.

• Leads team in proactively exploring digital business needs using advanced tools and techniques to perform complex analyses that address relevant business questions.

• Lead a team responsible for the management, execution, and implementation of our core digital product analytics functions such as reporting, insights, tagging, and optimization.

• Oversee the implementation and maintenance of data privacy measures on digital product experiences to ensure adherence to data privacy regulations.

• Collaborate with product managers to define key performance indicators (KPIs) and establish measurable goals for product optimization.

• Design and maintain dashboards and reports using advanced analytics tools to track KPIs, monitor performance metrics, provide actionable insights and drive continuous improvement.

• Lead A/B testing and multivariate analysis to evaluate the impact of product changes and inform decision making.

• Identify areas for improvement in product features, user flows, and conversion funnels through rigorous analysis of user feedback and data.

• Provide strategic guidance on prioritizing product development initiatives based on data-driven insights and business impact.

• Manages day-to-day vendor relationships to ensure strong partnership and organizational success.

• Collaborate with senior leadership in the effective integration of donation strategies into primary business strategies.

• Stay current on industry trends, data privacy compliance, emerging technologies, and best practices in digital analytics to continuously improve our analytics capabilities.

• Manages a team of product analysts, nurturing a collaborative and innovative culture, and promoting the growth and development of team members.

KNOWLEDGE/SKILLS

FORMAL KNOWLEDGE

• Bachelor’s degree in in a quantitative field such as Mathematics, Statistics, Business Intelligence, Qualitative Analysis, or related field required.

• 8+ years of digital product analytics experience preferably at a strategic level built upon practical application of digital marketing tools and services.

• Proven experience in data analytics, with a focus on predictive modeling, statistical analysis, and data visualization

COMPETENCIES/SKILLS

Demonstrates Marketing Competencies:

• Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.

• Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.

• Customer focus - Builds strong customer relationships and delivering customer-centric solutions.

• Cultivates innovation - Creates new and better ways for the organization to be successful.

• Plan