Senior Manager eCommerce

Overview

Sharp Electronics is seeking a strategic and hands-on Senior Manager of Ecommerce and Digital Marketing to lead the growth of our Consumer Electronics and Home Appliance business. The eCommerce Lead is responsible for accelerating Sharp’s online sales growth across its direct-to-consumer channels and retail marketplace platforms. This role drives DTC site performance, marketplace optimization, and the implementation of high-impact digital commerce initiatives that enhance conversion, profitability, and the customer experience. While working closely with the Digital Marketing and Sales teams, this role owns the transactional journey—ensuring marketing acquisition efforts and sales strategies translate into measurable online revenue growth.  The ideal candidate combines strategic thinking with hands-on execution and has a proven track record of scaling a DTC ecommerce landscape.

Responsibilities

DTC eCommerce Leadership

• Own the strategy, performance, and P&L for Sharp’s direct-to-consumer eCommerce platform, ensuring profitable growth and a seamless customer experience.
• Develop and execute sales, promotional, and merchandising strategies aligned with brand priorities and product roadmaps.
• Partner with Digital Marketing to translate traffic-driving campaigns into optimized onsite engagement, balancing storytelling with sales conversion.
• Lead A/B testing and funnel optimization, overseeing initiatives to improve CVR, AOV, and repeat purchase rates.

Marketplace Growth & Management

• Manage Sharp’s presence and growth on retail marketplaces (Amazon, Best Buy.com Marketplace, Walmart Marketplace, etc.), focusing on assortment strategy, pricing, and content optimization.
• Leverage insights, reviews, and competitive data to improve digital shelf visibility, product rankings, and conversion rates within each platform.
• Collaborate with the Sales team to ensure consistent strategy between marketplaces and retail.com accounts, maintaining clarity of ownership.

Site, Experience & Merchandising Optimization

• Own site merchandising strategy, including product assortment planning, navigation, onsite search optimization, and content hierarchy to improve discoverability and conversion.
• Lead ongoing optimization and enhancement of Sharp’s eCommerce platforms to ensure superior UX, mobile responsiveness, performance, journey mapping and site stability.
• Implement and refine new platform features, personalization capabilities, and UX improvements that drive customer engagement and revenue growth.
• Manage end-to-end product catalog setup and merchandising, including technical SEO foundations and alignment with campaign execution.
• Partner with Creative and Brand teams to ensure product presentation and storytelling reflect Sharp’s design and technology leadership.
• Lead the digital roadmap for the eCommerce experience, including feature development, content refreshes, and integrations such as onsite search, ratings and reviews, payment solutions, and personalization tools.

Analytics, Forecasting & Operations

• Establish and monitor key eCommerce metrics—including traffic, conversion rate, margin, CAC, and customer retention.
• Collaborate with demand planning and operations teams to ensure accurate forecasting, inventory levels, and fulfillment performance.
• Monitor and optimize key KPIs including traffic growth, engagement, add-to-cart rate, conversion, and revenue.
• Develop dashboards and executive reports detailing DTC and marketplace insights with actionable recommendations.
• Ensure platform compliance, data accuracy, and operational best practices across all commerce platforms.

Cross-Functional Collaboration

• Partner with the Digital Marketing team on campaign timing, messaging alignment, and performance analysis without overlapping ownership of paid media or content.
• Work closely with Supply Chain, Service, and IT to streamline order management and post-purchase experience.
• Identify new partnerships, technologies, and innovations that elevate Sharp’s digital commerce capabilities and competitiveness.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent experience preferred.
• 5+ years of experience managing DTC eCommerce and marketplace channels, ideally within consumer electronics, appliances, or premium durable goods.
• Proven track record of P&L management and revenue/profit growth through paid media, CRM, and site & channel optimization.
• Strong knowledge of eCommerce platforms (Big Commerce/Salesforce + subordinate plug ins), marketplace management systems, and analytics tools.<