Associate, Demand Generation, Performance Insights & Data Management

COMPANY OVERVIEW

Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions. 

We are looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us. 

The KKR-Global Atlantic partnership - The Global Atlantic Story 

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Global Atlantic Financial Group is seeking an experienced B2B demand gen, performance marketing, and data management professional to lead the function as Associate, Demand Generation. This individual will partner with an extended agency team and report to the VP, Campaign Strategy and Performance. Key internal partners and stakeholders for this individual include Product Marketing, Channel Marketing, Brand Marketing, Digital Solutions, Enterprise Analytics and Sales leadership.

The Associate, Demand Generation will influence strategy and lead execution of end-to-end campaigns for our core Annuity products. You are someone who gets excited about prospecting and initiating new business with our Financial Planner customers. You thrive in funnel analytics and understanding how to create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns.

 

RESPONSIBILITIES

· Manage and data hygiene of macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.

· Translate business goals into demand generation strategies and execution plans

· Ensure proper messaging and execution across multiple channels (paid, owned, organic, web)

· Calculating and optimizing to paid media cost per leads

· Program automated trigger journey across channels by segment

· Understand GA’s products and customer journeys and how to market and engage key targets and personas successfully

· Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.

· Drive tight alignment with Sales and Product and Brand to ensure seamless execution and meet quarterly pipeline goals.

· Partner with operations and agency to develop measurement framework

· Leverage marketing automation tool (Marketo) and related technology integrations to increase demand.

 

QUALIFICATIONS

· 7+ years of experience in B2B demand generation (preferably within Financial Services)

· Comprehensive understanding of enterprise lead generation standard methodologies and industry trends

· A passion for metrics and insight driven strategies

· Fluent in marketing automation and CRM capabilities with hands-on Marketo experience

· Fluent in programmatic paid media

 

This role is not eligible for visa sponsorship now or in the future

 

#LI-Hybrid

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes.  Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.

TOTAL REWARDS STATEMENT  

Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

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