Sr Manager, Digital Growth & Loyalty

 

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority—it's our passion.

The Contribution You’ll bring to this Role:

The Sr Manager, Growth & Loyalty (digital) is a dynamic role charged with driving awareness, cross-platform engagement, database growth & optimization, digital brand building and revenue growth across the Justrite Safety Group family of brands. This role requires thought leadership, influence, and a hands-on approach to team leadership and business unit partnership. This role reports into the VP, Ecommerce and will work closely with the VP, Corporate Marketing. 

In this role, you will report directly to the VP, Ecommerce, setting the stage for your career to soar! This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3-5 years as you make meaningful contributions to our organizational goals.

About the Team:

At Justrite Safety Group, our Ecommerce Team is dedicated to delivering a seamless and engaging online experience for our customers around the world. We combine expertise in digital merchandising, user experience, online marketing, and data-driven decision-making to ensure our extensive safety product portfolio is easily accessible and presented with clarity. From optimizing product listings and managing multiple online channels to innovating site functionality and improving order fulfillment processes, we work collaboratively across departments to enhance every stage of the customer journey. Our focus is on driving growth, improving efficiency, and upholding Justrite’s commitment to safety, quality, and customer satisfaction in the digital marketplace.

What You’ll Do at Justrite:

• Develop and execute a comprehensive growth marketing strategy focused on creating scalable customer awareness, acquisition, conversion, retention and loyalty across social media, database, web, and partners. 

• Drive compelling & high-performing paid and organic social media programs through creation of strategy, social playbooks, tracking mechanisms and partnerships with business unit marketing managers. 

• Grow social communities focused on safety & compliance that deliver value to the user and improve brand affinity. 

• Spearhead best-in-class strategies that drive database strategy & growth, create a pipeline of MQLs and SQLs, and set a solid first-party data foundation.  

• Maximize database effectiveness through lead segmentation, automation, and personalization strategies to improve email open rates, click-through rates, and conversions. 

• Leverage marketing automation & CRM strategies to generate brand stickiness and loyalty that creates higher lifetime customer value. 

• Create and own an Influencer & Affiliate Program that delivers brand awareness, product value story dissemination, and meaningful ROI through conversions on owned and partner (Amazon) properties. 

• Utilize data analytics and insights to continuously track performance, inform strategic decisions, and uncover new growth opportunities through scorecards, dashboards and ad hoc reporting. 

• Partner with the VP, Corporate Marketing to activate brand building campaigns and initiatives across digital platforms- ability to translate brands effectively into the digital space across social, web, email and influencer. 

• Drive quality keyword authority that generates high quality traffic through optimizing SEO & SEM programs across websites- set a strategy that improves standing and reduces competition within the company. 

• Partner with channel marketing, product managers, marketing managers, and E commerce team members to create programs, promotions, and campaigns that result in owned property sales. 
• Lead, coach, consult and develop business unit marketing managers to create impactful digital programs across web, social, and email to deliver results aligned to business goals. 

Your Skills and Expertise:

To ensure your success from day on