Associate Director, Field Enablement

Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company

Job Description

Drive field readiness and revenue acceleration following our portfolio-focused GTM reorganization by establishing scalable enablement infrastructure, ensuring consistent execution across new territory alignments, and maximizing productivity through integrated communications, training, and AI-enabled tools. Build foundational systems designed to scale to meet Allergan Aesthetic growth targets and ever-changing industry dynamics and apply high touch change management and support to ensure technical investments are realized. 

PRIMARY RESPONSIBILITIES

1. FIELD COMMUNICATIONS GOVERNANCE

• Establish the operating model, editorial calendar, templates, and channel strategy for field-facing communications within Field Force Operations

• Serve on the Corporate Communications–led governance committee to align standards and reduce noise • Deliver message clarity, timeliness, and measurable action tied to portfolio-focused sales execution

• Communication Impact Analytics: Implement tracking systems to measure open/click/acknowledgement rates, message recall, and behavioral change metrics

• Optimization Focus: Analyze communication effectiveness data to identify highest-impact messaging formats, timing, and channels; continuously refine approach based on field feedback and engagement metrics • Drive communication standardization that reduces field noise while improving actionability

2. TRAINING (What We'll Train & How We'll Train It)

Primary Ownership:

• Complete Systems Training Curriculum: Own end-to-end design, delivery, and governance of field systems training for Moxie and MADI platforms (excluding product knowledge and sales methodology); collaborate with Sales Training department on scheduling coordination and curriculum integration to ensure seamless delivery of systems training alongside product and sales training programs

• Training Delivery Methodology: Role-based learning journeys (new hire → proficiency → advanced) with manager checklists and proficiency rubrics; delivered through microlearning, interactive walkthroughs, live virtual labs, quick-reference job aids, and recorded tutorials; integrated with ComplianceWire scheduling and SCORM/xAPI packaging; single source of truth with metadata, search tags, and version control; measured by time-to-proficiency, post-training behavior change, and manager attestation

Training Content Areas:

• Field CRM (Moxie / Salesforce.com): Navigation, account/contact hygiene, opportunity workflows, call entry, pipeline standards, territory tools, release-readiness briefs, and data quality standards

• Reporting & Insights (MADI / Power BI): Access, filters, saved views, KPI interpretation, territory health checks, pre-call planning routines, and data literacy fundamentals

• moxie Virtual Assistant (Salesforce Maps): Route optimization, geo-visualization, scheduling, call planning, field safety/compliance, and productivity tactics

Secondary Ownership:

• Support AI tool training and adoption initiatives (primary owned by Tech Stack category)

• Contribute to technology change management training (primary owned by Tech Stack category)

3. TECH STACK + AI (Leverage Technology to Improve Productivity & Drive Revenue)

Primary Ownership:

• AI for Enablement & Productivity: Lead AI enablement with measurable adoption targets; build prompt libraries, run use-case intake/prioritization, launch content search copilots; track adoption KPIs, time-savings, and deflection metrics; establish governance and usage guardrails

• Field Route & Call-Planning Technology Support: Own operational support model for routing/call-planning tools (requirements, release communications, adoption metrics); partner with IT/Analytics on data quality and optimization; ensure technology translates to improved territory coverage and call efficiency

 • Customer Identification & HCP Segmentation: Partner with HCP MDM and Analytics to operationalize segments, targeting