Marketing Operations Manager

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The Media and Lyft Business team is changing the way companies, brands and organizations alike leverage the Lyft platform to redefine the way they operate. We are solving big problems, and meeting the needs of our clients and their people, from employees to customers and students to patients, in a whole new way. We are committed to always delivering best in class customer service. Our work is fun, challenging and rewarding and we are looking for customer-focused team members passionate about solving problems and delighting our customers. 

We are looking for a Marketing Operations manager to join our Lyft Business and Media Business Operations team. In this role, you’ll partner closely with Sales, Business Operations, Demand Generation, Analytics, and Product Marketing teams in managing the operations, success, and expansion of our marketing technology and processes. As the sole Marketing Ops person there’s so much opportunity for impact in building the data, processes and tools that enables the team to efficiently reach SMB, Enterprise, and Media customers across all stages of their customer journey. To do that, you’ll need to build strong relationships with your sales and marketing teams and even stronger relationships with cross-functional stakeholders. The ideal candidate will be passionate about Lyft and its ecosystem, possess a relentless curiosity and excel at converting ideas into action.

Responsibilities:

• Administrate our core marketing tech stack with Salesforce, Pardot, LeanData, Intercom, ZoomInfo, and more
• Act as a key partner to demand generation team and content strategists to build, test, & optimize campaign assets, scalable reporting models, and optimization frameworks
• Provide strategic input to influence the direction of marketing operations and identify opportunities for innovation and process improvements that align with business goals
• Align closely with our sales operations and data teams to ensure continuity and consistency across all of our go-to-market systems and data, implementing and/or improving business processes for standardization & uniformity across platforms
• Maintain and optimize existing tools and integrations, as well as evaluate and implement future integrations and 3rd party tools
• Support our lead enrichment and database hygiene strategies to improve the quality of our marketable universe and allow us to better segment and target audiences
• Develop and implement enterprise-grade ROI reporting frameworks and attribution models to measure and optimize the effectiveness of marketing campaigns, providing actionable insights and detailed performance reports to cross-functional teams
• Deep understanding of the b2b funnel and systems/processes that support running a multi-channel demand generation engine
• Support the optimization of our lead and account scoring, object routing, & lifecycle methodologies to increase funnel efficiencies and conversion rates
• Assist in designing a new operational ABM strategy, and evaluate/implement an ABM tool to execute that strategy

 Experience & Skills:

• 6+ years of relevant experience in sales or marketing operations, marketing automation, and data management 
• Well-versed in customer lifecycle management and stages of the customer journey, and ability to ideate on how to improve these areas in partnership with marketing and sales teams
• Highly adept at maintaining positive stakeholder relationships while making and communicating tough decisions. You’re an effective team player able to rally diverse teams and partners around ideas and provide insights to reach consensus and execute with speed
• Ability to work with a diverse range of people in a fast-paced environment including highly technical and non technical stakeholders including engineering, legal, finance, procurement, etc. 
• Adept at diving into the weeds with technical teams, or on your own, to identify root causes of system bugs and effectively communicate and document the issue and resolution. You are effective at communicating at a high-level - making the complex simple - and in specific technical detail when needed
• Strategic thinker and have a product management mindset: as part of an agile Ops team, you’re able to identify new internal user needs, spec solutions, and find efficient ways to document, build, maintain, and optimize systems & tools in collaboration with Business Operations and Demand Generation teams
• Experience directly working with sales, engineering, and analytics teams is highly desired
• Experience working with LeanData, Salesf