Senior Marketing Manager, GTM

<p><b>Who We Are:</b></p><p>Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.</p><p></p><p></p><p><b><span>JOB MISSION</span><span>:</span></b><span> </span></p><p><span> </span></p><p><span><span>The Senior Marketing Manager for GTM</span><span> </span><span>will be a </span><span>s</span><span>trategic voice</span><span> w</span><span>orking with cross-functional teams and local markets to </span><span>drive process efficiency</span><span>, and </span><span>define and scale regional marketing operational developments to ensure smooth operations.</span> This position will l<span>ead the planning, </span><span>development</span><span> and execution </span><span>of the EMEA </span><span>marketing </span><span>go-to-market strategy and process.</span></span><span> </span></p><p><span> </span></p><p><span><span>Reporting into the </span><span>Head of Omni Marketing</span><span>, this role will </span><span>lead </span><span>and coordinate the </span><span>regional GTM process</span><span> and critical initiatives</span><span> in relation </span><span>to</span><span> local Marketing </span><span>heads</span><span>, </span><span>sales, </span><span>product</span><span> and category teams and </span><span>other </span><span>EMEA</span><span> marketing</span><span> functions. </span></span><span> </span></p><p><span> </span></p><p><span> </span></p><p><b><span>MAJOR ACCOUNTABILITIES:</span></b><span> </span></p><ul><li><p><span><span>Develop</span><span> </span><span>a</span><span> </span><span>consumer </span><span>centric</span><span> </span><span>approach</span><span> to </span><span>align</span><span> the </span><span>regional</span><span> marketing program </span><span>across</span><span> all </span><span>EMEA </span><span>markets</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Responsible</span><span> </span><span>for</span><span> </span><span> </span><span>identifying</span><span> and </span><span>implementing</span><span> </span><span>improvements</span><span> </span><span>across</span><span> the </span><span>complete</span><span> GTM process for all channels</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Strong c</span><span>ross </span><span>functional</span><span> collaboration</span><span> </span><span>to </span><span>ensure</span><span> </span><span>strong</span><span> </span><span>cross</span><span>-</span><span>channel</span><span> </span><span>and global-to-local </span><span>alignments</span><span> </span><span>of the EME</span><span>A</span><span> marketing program</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Cascad</span><span>e</span><span> Global and EMEA </span><span>game</span><span> plans and </span><span>designed</span><span> programs to the local </span><span>markets</span><span> and </span><span>embed</span><span> standard </span><span>practices</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>S</span><span>upp</span><span>ort and </span><span>elevate</span><span> the </span><span>development</span><span> of local marketing plans to help </span><span>shape</span><span> EMEA marketing programs </span><span>with</span><span> </span><span>additional</span><span> consumer relevance and local </span><span>flavo</span><span>u</span><span>rs</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Play a lead </span><span>role</span><span> in cross-</span><span>functional</span><span> meetings </span><span>ensuring</span><span> local marketing </span><span>needs</span><span> and </span><span>requirements</span><span> are met</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Promote the culture of collaboration </span><span>within</span><span> the </span><span>EMEA </span><span>marketing organi</span><span>s</span><span>ation</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Translate </span><span>the </span><span>GTM </span><span>calendar</span><span> </span><span>into</span><span> </span><span>detailed</span><span> </span><span>processes</span><span> and </span><span>procedures</span><span> </span><span>achieving</span><span> </span><span>timely</span><span> </span><span>completion</span><span> </span><span>necessary</span><span> for </span><span>successful</span><span> </span><span>execution</span><span> of GTM </span><span>activities</span><span> and</span><span> local</span><span> </span><span>campaigns</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Ensure</span><span> all key milestones<