Associate Director, Pre-Launch Operations

Acxiom has an exciting opportunity for a technically proficient and detail-focused Associate Director, Pre-Launch Operations (Lead Gen & API Integrations). You will be instrumental in the technical setup, rigorous testing, and continuous maintenance of our lead generation platform integrations and campaign operations.

Responsibilities

Campaign Implementation & Technical Setup:

• Ability to update and execute the IO (Insertion Order) information into the Lead Gen platform for each campaign, setting up proper day parting and caps.
• Build out the campaign API from provided documentation to ensure seamless data flow.
• Make sure campaign creative and Q&A parameters (fields and values) are properly input into the Lead Gen Platform for vendors to correctly connect to the data.
• Properly track assets and requirements for each campaign in development/launching.
• Build out campaigns within the Lead Gen Platform utilizing current assets.
• Implement proper pacing within the Lead Gen Platform to ensure effective campaign delivery.

Integration & Testing:

• Test the connection to the client CRM to ensure accurate lead data transfer.
• Conduct thorough testing with vendors to validate that the data matches client directives.
• Provide and conduct test responses relating to API connections to confirm proper integration.
• Confirm that mockups are approved by the client before testing with vendors.

Troubleshooting & Documentation:

• Troubleshoot any issues encountered with testing code and platform integrations.
• Source API documentation and maintain a clear understanding of platform functionalities.
• Source query/question/parameter/field information from Agency teams and the Client.

Communication & Collaboration:

• Ability to keep client and agency teams updated on the status of campaigns and any technical roadblocks.
• Speak to vendors regarding optimization strategies and change requests originating from agency/client teams.
• Engage in client meetings relating to campaign setup and technical aspects.
• Organize the delivery of feedback loops for pacing and optimization efforts.

Asset & Reporting Support:

• Generate mockups based on current requests for both active and potential campaigns.
• Ability to generate creative edits as requested based on mockups or during campaign builds.
• Implement campaign updates within Asana and SharePoint for internal tracking and communication.
• Generate customized decks for new business pitches and internal reporting needs.

Required Skills & Experience

• Proven ability to work with and understand API integrations and data transfer protocols.
• Experience with lead generation platforms and CRM systems.
• Strong technical aptitude and problem-solving skills, with the ability to troubleshoot technical issues independently.
• Excellent attention to detail and a commitment to accuracy.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.
• Effective communication skills, both written and verbal, with the ability to explain technical concepts clearly.
• C# .NET Core – for backend API or integration-related tasks
• MySQL – for backend data management and lead storage
• Redis – for caching or real-time data optimization
• OpenSearch – for advanced search and analytics on lead or campaign data
• Familiarity with project management tools like Asana and document sharing platforms like SharePoint.

Desired Skills & Experience

• Ideally 2-3 years of experience in digital ad operations or a related technical role, with a focus on lead generation processes.
• Experience working directly with advertising vendors and clients.
• Understanding of digital advertising metrics and campaign performance tracking.

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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