Senior Product Manager

Easol is the leading all-in-one ‘experience commerce’ platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.
Easol has deep roots in experiences. The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first-hand while setting up and growing their own experience business including Rise, Europe’s biggest Snowsports and music festival, and Beyond Adventures, a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish archipelago.
We are looking for a Senior Product Manager to work alongside our two other Product Managers, and directly with the Engineering & Design org to build the future of Easol’s Experience Commerce operating system. You’ll be joining our team at a key stage of growth, and be responsible for the product approach for our Music vertical.
This isn’t a classic product role and this shouldn’t come as a surprise. We want a PM who is strategic and deeply knowledgeable of our creators’ (our word for clients) needs but is also excited to build and experiment. Someone who can translate complex creator needs into scalable workflows with their team. This role is for someone who is not just comfortable with AI, but who builds with it and is able to blend strong product judgement with a practical, technical and entrepreneurial mindset. 
We welcome applicants from a variety of backgrounds and experiences, including those who may have taken non-traditional paths into product.

Key Responsibilities

• You’ll lead strategic product initiatives that support our business pillars and our aim for another year of 100% growth. Therefore, you’ll be responsible for their discovery, direction, planning, prioritisation and success.
• You’ll shape product direction in partnership with our two other product managers, engineering and design, by sharing and advocating for ideas in our prioritisation forums for upcoming initiatives.
• You’ll build a deep understanding of our creators’ needs, use cases and personas, drawing on qualitative and quantitative insights to identify highest value opportunities.
• You’ll primarily operate in the Music vertical, working closely as a strategic partner with a cross-functional group of subject matter experts including sales, marketing and customer success. It’ll be your job to ensure this vertical is represented in product prioritisation and push for new features or improvements that drive the Music vertical’s success. 
• You’ll also step beyond the Music vertical as needed, helping plan and deliver meaningful value to our creators through relevant product campaigns.
• You’ll spend time directly with creators, navigating ambiguity and exploring opportunities for the platform to further improve their business (including both for their use of the platform, and for the end-customer experience).
• You’ll use AI thoughtfully, running lightweight experiments, prototyping early ideas and helping the team understand where AI can transform workflows, reduce complexity or open up new opportunities, before committing engineering time.
• You’ll bring sound judgement to when AI is the right tool and when it isn’t. Ensuring we design workflows that enhance rather than burden our creators. 

Experience

• You have 5+ years of experience as a PM in a startup or scale-up SaaS environment where working with intent, clarity and good judgement were essential. 
• You have hands-on experience shipping AI-powered functionality, with a practical understanding of how applied AI techniques behave in real workflows.
• You’ve led cross-functional groups of engineers, designers and go-to-market partners to deliver tangible outcomes, not just manage a backlog.
• You have a track record of launching impactful products and improvements. Ideally with examples of moving a core metric, simplifying a workflow or strengthening product market fit.
• You’re comfortable analysing data independently, using tools like PostHog to size opportunities, validate assumptions and understand user behaviour. 
• You’re confident running qualitative research sessions and turning insights into action. 
• You communicate clearly across technical and non-technical audiences and create alignment without relying on authority.