Lead Analyst-Attribution

Company Description

Remote - USA

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The Lead Analyst will be an integral part of our US-based attribution modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This role will be hands-on keyboard helping to build and revise code and drive innovation.

Key Responsibilities

• You will coordinate and manage data collection with clients
• You will develop reports and processes to manage data quality control
• Drive innovation in analytics and deliver on client expectations
• You will implement and develop attribution models
• You will interpret and visualize model estimates and diagnostics
• Drive innovation and continuous improvement

Qualifications

• Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred.
• 3+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution
• Machine learning based attribution or television attribution preferred
• Experience working with and measuring TV, digital media, and CRM data
• Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
• Advanced modeling skills with Python and R
• Cloud environment experience, especially GCP and AWS
• Experience working with platforms like Databricks a plus, SQL preferred
• Data visualization experience with tools like Tableau or Power BI a plus
• MMM experience a plus
• Understand marketing objectives and how different media channels support these objectives

Additional Information

The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit Dentsu Benefits Plus. #LI-AG1 #LI-Remote

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage