Senior Director, Marketing

About Us

Climate Lead empowers philanthropic leaders everywhere to take immediate and far-reaching climate action. Climate Lead equips new climate philanthropists with the information and insights they need to drive transformative solutions by serving as an impartial guide. We cut through the complexity by curating roadmaps in partnership with a diverse network of experts to help philanthropists make a bold impact on climate from day one.

Summary

The Senior Director, Marketing will build out a new function within the communications team utilizing marketing strategies and tactics to reach new climate philanthropists to help solve the most profound challenges of our time. Working in close partnership with our philanthropic advising team and communications team colleagues, they will manage a wide array of work including (but not limited to): media and public relations, event strategy, speaking opportunities, brand marketing, partnerships and networking, and digital communications to build a community of new philanthropists ready to act on climate.

Managerial Responsibilities 

This role manages 3 direct reports.

Essential Duties and Responsibilities 

As Climate Lead moves beyond its first five years of proving its model into its next phase of strategic growth, the Senior Director, Marketing will focus on the following key priorities and objectives:

Marketing Strategy Development

Develop, customize, and deploy multiple marketing strategies and tactics to attract a niche audience, in support of inspiring potential climate philanthropists to engage with Climate Lead.

Design and lead high-impact marketing campaigns that drive awareness, engagement, and action around Climate Lead’s mission and programs.

Support strategic and editorial planning in partnership with the Senior Director, Content Strategy across communications channels to support Climate Lead’s mission and goals.

Oversee web site, social and newsletter strategies as part of digital offerings.

Measure engagement strategies quarterly and annually. Establish KPIs and performance metrics to assess the effectiveness of marketing and communications initiatives. Report on an ongoing basis to senior leadership and the board on progress and impact.

Manage public relations and media relations, external speaking engagement opportunities, and thought leader strategies for the organization and senior leaders.

Oversee annual Climate Lead-led events strategy and individual events offerings. Work closely with communications and events colleagues and Philanthropy team to ensure high-quality strategic events that drive engagement.

Team Leadership

Supervise three members of the Communications team responsible for events and digital communications, as well as a public relations firm and other consultants as needed.

Foster a collaborative and innovative work environment and champion workflow and measurement processes for effective prioritization for campaigns and strategies.

Use and optimize Asana, Salesforce, and other team-wide planning and tracking tools and systems.

Manage the budget for marketing activities and freelancers/external consultants.

Cross-Organization Collaboration

Partner with the Philanthropy team to ensure marketing strategies are designed to inspire and engage philanthropists throughout the donor journey.

Collaborate across the Communications team and Executive leadership to ensure marketing campaigns and strategies are effectively integrated with and aligned to organizational strategy.

Actively engage with peers as a senior leader, including participating in organization-wide meetings for managers and directors.

Success Criteria 

Climate Lead seeks an experienced marketing leader who demonstrates strength in managing a marketing function and team with vision, creativity, and commitment. Since integrating marketing tools and tactics is a new focus area at Climate Lead, the Senior Director, Marketing must be adept at explaining strategies and tactics to other team members not familiar with the discipline in an effective and compelling way that builds support and delivers results. An appetite for innovation and iteration, as well as excitement about applying their extensive marketing skills and experiences to the specific needs of Climate Lead are essential.

While recognizing that no one candidate will embody all the qualifications enumerated below, we seek the following professional and personal abilities, attributes, and experiences:

Emotional Intelligence: Encourages constructive, balanced / objective discussions to drive innovation and progress internally and externally. Invites candor and h