Manager, Digital Health Commercial Marketing

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role at Baxter

This is where your ideas lead to success

Baxter is advancing a connected ecosystem that surrounds the patient and the care team by integrating devices, identifying actionable insights and simplifying communications, helping providers impact workflow efficiencies and care outcomes. Our mission is to save and sustain patient lives in all care environments. At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Baxter’s Care Communications Group’s north star focuses on advancing care delivery through the real-time coordination of patient care. Our right to win in this space is predicated on decades of performance and growth within the care communications space, focused on: nurse call, mobile care communications, mobile badge and hands free communications, medical device integration (connecting the bedside to the care giver, regardless of location), alerts and alarm management, and patient engagement. We are experiencing growth in our portfolio as we look to connect the digital ecosystem across healthcare facilities and across providers and care givers alike. We are seeking a commercial marketer whose experiences and skills combine to help position Baxter for continued growth now and into the future.

What you'll be doing

The Manager, Commercial Marketing will be responsible for managing and supporting aspects of US downstream marketing and driving marketing initiatives for products within our within Care Communications division.

• Provide input on the annual marketing plan and drive implementation on: product launches, digital marketing campaigns, content creation, and sales enablement activities.
• Subject matter expert for market trends, voice of customer, and competitive activity.
• Collaborate with sales team to develop differentiated product messaging and positioning to accelerate funnel momentum and to help sales win.
• Support product release teams from a Commercial Marketing perspective and help lead the launch of any product updates to internal and external audiences.
• Partner with the Marketing Communications team to build interactive marketing campaigns and innovative content to impact market awareness, lead generation and deal closure.
• Educate the sales team on product line positioning, targeting, and market intelligence to support achievement of annual financial goals. Partner with Marketing Communications to create or refresh sales tools, such as brochures or website content as necessary.
• Support customer interactions such as site visits, presentations / demos, and tradeshows.
• Help foster customer relationships to build reference material, such as testimonials and case studies.
• Inform the ongoing refinement and adjustment of strategy and marketing plans by monitoring marketing program performance, sales achievement, and competitive moves.
• Partner with Upstream Marketing to share voice of customer and sales team feedback and understand development roadmap for Care Communications and help evolve the downstream marketing strategy accordingly.
• Lead pricing and market research projects, as needed.
• Partner with cross-functional teams such as service, quoting, and clinical training to ensure commercial excellence.

What you'll bring

• Bachelor’s degree required, preference for Marketing, Business or related field
• 5+ years professional experience in marketing. Strong preference for Medical Device/ Software Solutions. Strong digital background a plus.
• Experience partnering with sales team, creating sales content and generating omnichannel marketing content.
• Strong digital
• Strong communication, collaboration, presentation, and organizational skills.
• Ability to analyze and find creative, innovative solutions to business challenges