Director, Go-to-Market Business Applications (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

As the Director of GTM Business Applications, you will own the architectural integrity and strategic roadmap of our global Lead-to-Cash (L2C) engine. This is a high-impact, techno-functional leadership role responsible for the systems that power our entire revenue lifecycle—from initial marketing attribution and sales prospecting to complex quoting, automated provisioning, and financial recognition.

You will lead a team of architects and analysts to build a seamless "Golden Path" for revenue, ensuring that direct sales, MSSPs, Distributors, and Cloud Marketplaces all operate on a unified, high-velocity platform.

What You’ll Do:

Strategic Execution & Architecture

• Define the L2C Vision & Roadmap: Architect a multi-year strategy for GTM technologies (Salesforce, CPQ, Billing, PRM) that eliminates silos between Sales, Marketing, and Finance.

• Architect "Touchless" Commerce: Lead the design of automated, API-first workflows that allow for zero-touch ordering and provisioning across various motions, including Direct Sales, MSSPs, and Marketplace Provisioners.

• Own the GTM Tech Stack: Oversee the end-to-end configuration and integration of the application ecosystem. Ensure that Lead-to-Cash flows are optimized for complex B2B SaaS variables: multi-tier discounting, co-selling, and hybrid subscription models.

• Scale through Automation & AI: Move beyond standard CRM tracking by embedding AI and machine learning into the workflow for predictive forecasting, lead scoring, and "next-best-action" guidance for the field.

• Drive User-Centric Design: Partner with Sales and Alliance leadership to ensure systems are a "wingman" to the rep, not a hurdle. You will be measured on platform adoption, data hygiene, and the reduction of administrative friction.

• Establish Governance & Compliance: Implement a robust framework for environment management (DevOps), data privacy (GDPR/CCPA), and secure external access for global partners and distributors.

• Lead a High-Performance Team: Manage and mentor a cross-functional team of business analysts, developers, and product managers, fostering a culture of technical excellence and business empathy.

What You’ll Need:

The Techno-Functional Edge

• 10+ Years of Experience: Deep background in enterprise applications (Salesforce ecosystem) with a specific mastery of the Lead-to-Cash lifecycle in a high-growth B2B SaaS environment.

• The "Techno" Side: * Deep architectural knowledge of Salesforce (Sales Cloud, CPQ, Experience Cloud, Partner Portals).

  • Strong understanding of API management and Middleware (MuleSoft, Workato, etc.) for real-time B2B integrations.

  • Experience with ERP integrations (NetSuite, SAP) to ensure a clean handoff from "Closed-Won" to "Cash."

• The "Functional" Side: * Expertise in GTM motions: Direct, Channel (MSSP/Disti), and Cloud Marketplaces.

  • Ability to translate "We need more revenue" into a technical requirement for a custom quoting object or an automated provisioning trigger.

• Strategic Leadership: Proven ability to influence C-Suite stakeholders and drive alignment between conflict