Senior Associate, Business Platform Enablement & Delivery (CMS)

 

Location Designation: Hybrid - 3 days per week 

 

 

 

Role Summary

 

We are seeking an individual that specializes in Business Platform Enablement and Delivery with specialization in Content Engine & Design to Development. This role will manage the enterprise content management system (CMS) and help drive the evolution of how New York Life creates, manages, and delivers content as a strategic enterprise asset.

This role enables content as a product. Content drives brand visibility and deepens consumer and advisor connection — becoming increasingly personalized with emerging agentic and generative AI capabilities. You will ensure the enterprise CMS and surrounding capabilities are architected not just for today’s digital properties, but for the next generation of content-driven experiences.

Your focus areas span the Content Engine (headless CMS, content-as-a-service, creative-to-publish lifecycle, knowledge graph, LLM discoverability) and Design-to-Development (translating experience designs and design language systems into production-ready components). You will bring delivery discipline, solutioning rigor, and a forward-looking perspective on how AI is transforming content operations.

 

What Great Looks Like in This Role

• A proactive, team-oriented problem solver who brings clarity to complexity.
• Forward-thinker who can architect content capabilities for today’s channels and tomorrow’s agentic systems, conversational AI, and generative interfaces.
• Shapes and maintains a prioritized, transparent backlog aligned to business objectives.
• Strong delivery discipline — commitments are met through structured planning, proactive risk management, and transparent communication.
• Balances speed, quality, and stakeholder alignment through facilitation and trade-off decisioning.
• Creates clarity across functions, ensuring the right people are engaged, informed, and empowered to act.

 

Key Responsibilities

Enablement Strategy, Architecture, & Associated Roadmap

• Partner with Business Product Managers and the AI Product Manager to understand business capability priorities, experience visions, and the AI roadmap — then shape how content and design-to-development platform capabilities are solutioned to enable their outcomes.
• Define and maintain the platform vision for the enterprise CMS (headless, content-as-a-service) and a modern design-to-development pipeline — architecting both for today’s digital properties and for emerging agentic, conversational, and generative interfaces.
• Research and evaluate emerging capabilities — knowledge graphs for semantic discovery, AI-assisted authoring and content assembly, AI-accelerated design-to-dev tooling, and evolving SEO/AEO/GEO requirements — and translate findings into platform requirements.
• Translate business needs into content platform solutions: creative-to-publish lifecycle (ideation through multi-channel publish with AI at each stage), content models and taxonomy, design-to-development handoff standards, and LLM discoverability.
• Identify and onboard solutions and tools to enable content and design-to-development strategies defined by Content Operations, Content Strategy, and Design teams.
• Develop and maintain documentation of the content and design-to-development architecture — showing how capabilities integrate with the broader business and MarTech architecture, including downstream personalization, activation, and analytics platforms.
• Partner with content operations to establish content-as-a-product governance within the architecture: lifecycle ownership, quality standards, and reuse patterns.
• Maintain a prioritized enablement roadmap that sequences content engine and design-to-development capabilities based on business impact, downstream dependencies, and alignment to broader platform roadmaps.

Backlog Planning & Enablement

• Partner with Product Managers and Product Designers to understand business priorities and identify platform and capability needs.
• Own the backlog: define, groom, and prioritize based on business impact, cross-team dependencies, and architectural sequencing.

Delivery & Execution

• Partner with Technology and AI & Data teams to lead the delivery process for content engine and design-to-development capabilities.
• Manage sprint planning, f