Assistant Media Planner

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

 

 

 

YOUR ROLE

We’re looking for a bright Assistant Media Planner to help manage the day-to-day responsibilities media planning responsibilities.  A naturally curious mind, resourcefulness, a love for numbers and a passion for advertising are a must. 

The Assistant Planner is an entry-level position that assists Planners and Supervisors with strategic planning and client service. Assistant Planners are trained and educated on the media landscape by their peers as well as through formalized training. 

You will develop professional writing skills, tackle media math, and learn various planning and research approaches. Additionally, assistants will have opportunities to communicate with clients and external teams, focused on project management and accountability. 

A successful Assistant planner is motivated, organized, and holds themselves accountable for assigned tasks.   You are a skilled multi-tasker and communicator who thrives while working in a team.   

 At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for an Assistant Planner at Crossmedia include: 

KEY RESPONSIBILITIES: 

Reliable, ethical & operates in the best interest of Crossmedia & clients

• Collaborates with Planners and Supervisors on strategic media plan development
  • Assists in creating and presenting strategic media campaign document
  • Assists with generating unique audience insights and their application to media
  • Participates in team brainstorms on the creation of consideration sets

•  Collaborates with Investment, Redbox (Analytics) and Strategy counterparts to ensure media plan alignment
  • Corresponds on day-to-day communications with internal teams and key partner
  • Maintains complete knowledge of campaign details
  • Assists in managing campaign flowcharts and presentation decks to maintain holistic media plan accuracy
  • Assists with investigating media campaign results and developing cross-channel optimization plans to improve campaign performance
  • Aggregates data where needed for reporting visuals 
  • Note-taking and dissemination to relevant teams.

 Focuses on a quality Crossmedia product, adhering to our high standards

• Shows a strong willingness to learn
• Consistently works towards the art of business emails and writing 
• Presents documents clearly and confidently to both internal leads and clients. 
• Maintains a working understanding of tools (Vivvix/Pathmatics, YouGov, Commspoint, MRI/Simmons, Infegy, RBOO and NMI)
• Develops an understanding of quantitative media strategy elements – media mix articulation, role of channel, reach and frequency, flighting strategy, etc