Manager, Performance

Role Purpose

Influence, manage, execute and optimize a strategic test and learn approach for IHG’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Key Accountabilities

• Serve as the subject matter expert (SME) for all aspects of IHG’s performance marketing program, including paid search, metasearch, sponsored placements, OTA biasing, affiliate marketing and media  
• Deliver the strategic vision and implementation of a customer-centric performance marketing program in support of business and stakeholder priorities, leveraging industry-leading recommendations and solutions.
• Develop and execute a comprehensive, customer-centric performance marketing media plan – including audience strategy, promotional marketing campaigns, etc – that drives engagement, conversion and loyalty contribution.
• Develop and nurture strong relationships – performance marketing team members, creative services, analytics teams, campaign teams, stakeholders, senior leadership, and vendor partners.
• Monitor performance and interpret results to offer analytical insights and recommendations for driving effective engagement, conversion, and channel value.
• Analyze data associated with campaign performance in multiple different platforms (i.e. Adobe, Koddi, Tableu, etc). 
• Build a narrative for performance of marketing tactics, at times down to the tactic and/or placement level, by building visuals/graphs/charts using raw data from several different sources to share performance with senior leadership team
• Accountable for all budget pacing and spend allocations to make recommendations on changes needed to drive performance
• Influence and implement a data-driven test and learn approach for optimizing delivery and portfolio performance
• Stay current on performance marketing industry trends, concepts and standards to enable the business to evolve in today’s rapidly changing environment – including global data privacy policies.
• Recommend and implement strategic initiatives that deliver relevant, personalized experiences and drive marketing effectiveness.
• Audit evergreen and recurring initiatives to recommend fresh, optimized approaches for future executions.
• Develop and socialize policies and procedures for optimizing email operational effectiveness.
• Elevate and promote new ways of working that leverage marketing automation where possible for efficiency.
• Support a service-oriented team culture and mindset, balancing strategic thought-leadership with delivery and execution for our global brands while earning trust and credibility along the way.

Key Skills & Experiences

Education

• Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work related experience

Experience

• 5+ years’ progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position Minimum 3 years digital marketing experience 
• Robust experience analyzing data in excel and automated dashboards to make decisions related to content optimization (ad copy, keywords, hotel pricing, etc) and budget allocation within various tactics 
• Demonstrated technical proficiency related to the position
• Demonstrated experience in analytics and performance management, budget management, relationship building, strategic thinking and planning of marketing tactics fit for purpose, audience strategy

Technical Skills and Knowledge

• Experience analyzing data through excel using raw data to build graphs, pivot tables and visuals to convey a performance story to senior leadership
• CRM tools and systems
• Experience interpreting marketing program results, identifying cause/effect trends in executions and adapting best practices into future campaigns
• Ability to develop and present data-driven recommendations successfully, promote items persuasively, and shape the opinions of others
• Experience engaging and influencing cross-functional working partnerships in a global organization
• Experience of working within a complex business with a range of stakeholders with different needs
• Ability to maintain a service-oriented team culture and mindset, that delivers consistent, high quality work for IHG’s complex stakeholder group
• Creative problem solver that can frame issues effectively for leadership
• Ability to prioritize work based on alignment to broader IHG commercial objectives
• Strong project management skills to juggle multiple projects often having tight deadlines
• Exc