Senior Product Marketing Manager - Xbox First Party Games

Xbox is looking for a Senior Product Marketing Manager to lead go-to-market efforts for a beloved RPG (Role Playing Game) franchise. This is a unique opportunity to shape the next chapter of a globally recognized series and connect millions of players with unforgettable experiences. The ideal candidate has experience launching AAA games across console and PC, driving performance marketing throughout the product lifecycle, and using consumer insights to influence product features and messaging.

In this role, you’ll collaborate closely with studio teams to align product design with player needs, lead integrated marketing campaigns, and measure their impact. You’ll bring a deep understanding of the gaming landscape, strong leadership and communication skills, and a passion for innovation. You know how to build player-centric strategies, embrace new platforms and business models, and deliver results through focus, accountability, and creativity.

At Xbox, we foster a culture built on growth mindset, player obsession, inclusion, teamwork, and fun. We believe games bring joy, connection, and purpose—and we’re committed to representing and serving everyone on the planet. If you’re driven to make a difference and excited to help shape the future of gaming, we’d love to hear from you.  

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Studio Partnership
  • Collaborate closely with game development teams throughout the product lifecycle.
  • Influence product milestone reviews with marketing insights.
  • Champion the product story across the broader Xbox organization.
• Audience Alignment
  • Translate research into actionable insights.
  • Develop segmentation, targeting, and positioning strategies.
  • Clearly define and communicate the target audience.
• Business Management
  • Monitor market trends and adapt strategies accordingly.
  • Provide expert analysis on current dynamics and future opportunities.
  • Guide investment decisions with data-driven recommendations.
• Brand Identity
  • Lead brand strategy from research through launch.
  • Create strong identity systems and effective briefs.
  • Understand asset development timelines and key brand touchpoints.
• Go-to-Market Execution
  • Drive global go-to-market plans across platforms and product lifecycle stages.
  • Lead cross-functional teams including Xbox, studio partners, and external agencies.
  • Leverage digital marketing channels to build awareness and drive intent.
• Embody our Culture  &  Values

Qualifications

• Required Qualifications:

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • OR equivalent experience
    
• 3+ years experience launching and managing consumer-facing products in gaming, entertainment or related industry
• 3+ years experience analyzing market trends to guide strategic investment recommendations
• 3+ years of experience working cross-functionally with product, studio, marketing or related teams

Preferred Qualifications: 

• Master's Degree in Marketing, Business or related field 
• 5+ years of video games marketing experience, ideally console and PC 
• Ability and desire to work onsite with studio and Xbox teams in Redmond, WA 
• Passion for gaming an