Senior Manager, Programmatic Sales

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary: 
Blavity Inc. is seeking a Senior Manager, Programmatic Sales to play a crucial role in expanding the programmatic digital business of Blavity Media Group by growing revenue with existing clients and identifying new advertising prospects. This position will help drive our programmatic ad sales business by developing a deep understanding of the inventory available across our digital advertising ecosystem and creating opportunities for brands, agencies, trading desks, and DSPs to connect with their audiences.

The ideal candidate has a strong knowledge of the programmatic landscape as well as extensive experience packaging and selling display, video, native, audio and high-impact advertising across desktop, mobile web, in-app, and newsletters. To be considered, you must be able to independently manage both new and existing business across all types of programmatic deals with a strategic and thoughtful approach to achieving client KPIs.

This position reports directly to the VP, Brand Partnerships.

Responsibilities:

• Manage and develop relationships with agencies, trading desks, DSPs, and advertisers who control programmatic budgets nationally
• Provide a high level of customer service to clients with effective communication, timely responses to requests, and proactive resolutions to potential issues
• Execute new/maintain existing Private Marketplace and Programmatic Guaranteed deals.
• Work closely with the Direct Sales Team to capture programmatic revenue that has traditionally come from IOs
• Evangelize Blavity’s programmatic strategy both internally and externally through topline offerings and best practices, while being an expert on trends across the Ad Tech ecosystem.
• Understand and distill the value proposition of Blavity’s audience data to internal and external stakeholders.
• Use effective communication with sales teams to understand and anticipate customer needs
• Ensure that advertising solutions meet customer needs by setting internal and external expectations
• Meet and exceed quarterly programmatic revenue goals
• Work with the Integrated Marketing team to develop targeted programmatic sales collateral based on prospecting and market insights
• Refine future offerings by working with the Ad Operations Team to develop an understanding of Blavity’s ad stack, monetization capabilities, and best practices.
• Analyze Google Ad Manager and SSP platform reporting to identify opportunities and apply learnings to prospecting strategies
• Research and maintain an in-depth knowledge of the programmatic advertising landscape and trends, including available ad technology tools and platforms

Qualifications: 

• Education: Bachelor’s degree
• Required Experience: 
  • 3-6 years in a Programmatic Ad Sales role
  • Strong familiarity with programmatic auctions, bid dynamics, PMP deals, SSPs/DSPs, DMPs, and advertiser packaging needs
  • Strong experience with Microsoft Excel and analyzing data sets to provide recommendations to clients and various internal teams
  • Experience actively reviewing the performance of ad packages and leveraging performance insights to inform and improve future offerings
  • Experience working with clients, agencies, DSPs, and trading desks
• Technologies: Microsoft Excel, Google Marketing Platform, and SSP (Supply-Side Platforms) technologies
• Additional Qualifications:
  • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
  • High-energy, c