Customer Platforms Marketing Manager

Description

Sprout Social is looking to hire a Customer Platforms Marketing Manager to the Marketing team.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

• Customer Lifecycle Experience: Act as the primary Customer Marketing driver for the customer journey within our owned toolset—enabling and managing platforms to drive adoption, retention, expansion, and advocacy
• Platform Ownership:  Design and optimize workflows that support program execution, customer journey experiences, and performance visibility across the customer lifecycle within tools and platforms specifically dedicated for use by that team
• Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Marketing team, but to transform the way the team works and what they deliver to the business
• Accelerate our work: Proactively identify and close operational and technical gaps that limit scale, automation, or insight across systems and processes
• Collaborate for success: Partner closely with Marketing Operations, Revenue Operations, Customer Success, Product, and Marketing Analytics to align strategies and scale impact
• Build best-in-class systems: Champion clean data, system integrations, automation and scalable program design across key platforms such as Insided/Gainsight Community, a TBD Advocacy platform, a TBD Learning Management system in concert with Salesforce, Marketo and other Martech tools outside our own toolset

What you’ll bring

We're looking for a strategic, systems-savvy operator with a deep understanding of successful cross-functional program management that scales with a rapidly changing business environment.

You combine technical expertise with a marketer’s mindset, and you’re motivated by solving complex problems that sit at the intersection of data, tools, and people. You think in systems, thrive in cross-functional environments, and know how to turn insight into action. You're comfortable navigating ambiguity, aligning stakeholders, and making an impact through thoughtful infrastructure and seamless execution.

The minimum qualifications for this role include:

• 8+ years of experience in Marketing Operations, Platform Management, Program Management or Customer Marketing
• Proven track record of building systems and establishing processes (e.g., data, routing, scoring, attribution) while leading complex cross-functional projects 
• Comfortable navigating complex tech stacks to support scalable, data-driven programs

Preferred qualifications for this role include:

• Demonstrated ability to quickly absorb technical concepts and effectively simplify and communicate them to a non-technical audience.
• Experience collaborating with customer-facing and non-technical teammates.
• Exposure to customer-focused Martech, such as Intercom, Gainsight, 6sense, Pendo, and advocacy platforms, learning management systems such as Skilljar, Workramp, Thought Industries and Intellum, and/or developing on top of community platforms, like Insided/Gainsight.
• Familiarity with customer data platforms (CDPs) and how to activate product usage and behavioral data across channels, particularly using Redshift, SQL, Tableau, and other similar analytics tools.
• Strong analytical mindset with the ability to turn data into actionable insights and influence strategy
• Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Completing onboarding and meeting key cross-functional partners across Marketing, Operations, and data engineering teams
• Getting oriented to Sprout’s customer lifecycle programs and supporting tools
• Understanding priorities of your role and begin identifying opportunities