Paid Media Manager, Sr.

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WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

What's Cool About This Job

Paid media plays a crucial role in our company's growth, with paid social and video being a key component of our strategy. We’re looking for a strategic and results driven paid media specialist to drive our GTM strategy across key customer segments, with a strong focus on accelerating growth in the agency segment and brand awareness domains.
 

The day to day.

• Oversee a paid media agency responsible for execution and tactical planning.

• Conduct audience research and competitive analysis to refine targeting and messaging for all segments with strong emphasis on agency and brand awareness strategy

• Analyze our paid social and video accounts for optimization and growth opportunities.

• Conduct in-platform audits and develop strategies and optimizations for best-in-class execution strategies.

• Implement regular testing to discover new ways to enhance our impact.

• Collect, analyze, and present performance data to key stakeholders, highlighting each  segment’s contribution.

• Manage a budget focused on driving conversions and revenue growth through both an self-serve ecommerce funnel, as well as a sales assisted buying motion.

• Collaborate with creative and web teams to launch new campaigns and optimize the entire buyer journey.

• Work with business units to develop and refine go-to-market campaigns, including multi-channel strategies.

• Stay updated on the latest industry trends to identify opportunities.
    

Your skills and expertise.

• 5+ years of experience in designing, building, and optimizing paid media campaigns at scale, with demonstrable business growth impact.

• Expertise in Facebook, LinkedIn, and Google Analytics.

• Experience with Video and OTT advertising is a plus.

• Strong analytical, organizational, and time management skills.

• Data-driven decision-making approach.

• Excellent attention to detail.

• Experience managing campaigns for a B2B company is a plus.

• Experience with SQL/BigQuery is a plus.

The Perks and Benefits. 

• Company Stock Options (Every employee is an owner in the company)

• Great Healtah Benefits (Medical, Dental, Vision, Life Insurance)

• Fertility Benefits (IVF/Fertility drug coverage)

• HSA Company contribution $500 for employee / $1000 for family

• 401(k) with a 4% match

• Disability Insurance

• Paid Family and Caregiver’s Leave

• Employee Assistance Program

• Generous Vacation Time (Who doesn’t like time off)

• One-time $500 payment to set up your home office

• 4 Company Wellness Days a year

• 1 floating holiday

• $100 monthly wellness allowance to spend on what you want

• Access to free on-demand fitness classes

• Free subscription to Calm

• Pet Insurance

• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
   

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