Sr. Marketing Manager

Who We Are Looking for and What You Will Do as a USANA Senior Marketing Manager

We are looking for a creative, customer-centric, and strategic professional to join our team as a senior marketing manager. In this position, you will oversee and manage the marketing efforts for our nutritional supplements line. This role involves branding and positioning our products across global markets, working closely with internal teams to develop and execute initiatives, and supporting product education.

A proven professional who is forward-thinking and can anticipate new product development, identify consumer behavior, trends, and provide insights on upgrades is needed. This individual will provide valuable insights into trends, consumer needs, and overall strategy for our evolving product line. It is essential to have knowledge and experience in supplementation, nutrition, health and wellness, along with a creative vision, analytical skills, leadership abilities, and strategic insight to support USANA both nationally and globally.

• Support the regional marketing leads and local business units as needed in their GTM strategies, providing regular product education, suggesting assets to drive engagement and growth of the category
• Work closely with colleagues to prepare performance/marketing activity for product teams and collaborate on strategic product campaigns and provide marketing support for regional sales strategies
• Provide stakeholders with necessary information to complete tasks in relation to product development, initiatives, projects, launches, and programs related to supplements
• Evaluate consumer feedback to help create messaging that encourages sales and usage of the supplement product line and sharing that with the regional marketing and sales teams
• Develop powerful messaging and visual marketing campaigns to educate, motivate, and inspire product purchases while supporting retention efforts
• Assist in managing content for all media assigned to products and initiatives including print, video, audio, social (corporate), paid advertising, and digital assets
• Develop comprehensive product guides for supplement line, allowing regional teams to develop winning GTM strategies, education plans, and support their distributors to grow product sales
• Review competitor products, programs, sales methods, and marketing best practice
• Coordinate and work closely with project management to support product launches
• Collaborate with global commercial teams to develop compelling stories, and visuals for supplement products while understanding the needs of localization
• Creates alignment in overarching product messaging across platforms

What You Will Need

• Bachelor’s degree in business, marketing, or related field
• Five plus years’ experience in marketing consumer goods
• Proven success in developing marketing communications and promotions
• Superb project management skills and the ability to prioritize projects and coordinate tasks simultaneously

What Will Make You Standout

• Direct sales experience

Please note: This is a Salt Lake City based hybrid position requiring in-office work three days a week 

Who We Are

Since 1992, USANA has put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. It’s why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world.

Our Culture