Sr Manager, Social & Market Insights

Senior Manager, Social & Market Insights

• Location: Morristown, NJ

About the job

Ready to push the limits of what’s possible? Join Opella in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions of consumers around the world. As Senior Manager, Social & Market Insights within our Market & Shopper Insights where you will leverage your experience and commercial awareness to proactively contribute to Opella’s vision of empowering consumers to lead healthier, fuller lives. Your role will be pivotal in driving consumer-centric strategies across brand foundations, communications, innovation, and brand health. You will be responsible for crafting and driving primary research in conjunction with external partners, synthesizing and reporting key research findings, and making recommendations to support business strategies and decision making that drive brand growth.

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. 

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. 

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Main responsibilities:

As the social and market insights lead working for Opella North America, you will be an integral member of the Insights team supporting the brand portfolio by understanding the competitive landscape, social and cultural trends and the consumer healthcare marketplace to identify future growth opportunities and inspire activation across the business. You will act as a strategic advisor, collaborating with cross-functional teams and translating insights from competitor and social insights analyses into actionable recommendations to identify market opportunities and improve the organization’s competitive position. You will also harness macro and cultural consumer trends connecting them to the business to drive consumer centricity. You will embrace an agile mindset and stay updated on industry best practices and methodologies to ensure the organization remains at the forefront of market intelligence. This role reports into the Director of Market & Shopper Insights at Opella NA.

• Drive Competitive Intelligence: Analyze industry and consumer trends, market dynamics, and competitive activities to provide strategic recommendations for business growth, and collaborate with cross-functional teams (e.g., marketing, product development, and sales) to integrate market and social insights into business strategies, product development, and go-to market plans.

• Social Insights & Digital Leadership: Develop social insights learning agenda for NA, embed and promote usage of social insights across the business, and manage social insights platforms (e.g., ratings and reviews, social listening). Partner with Global Insights team to develop best practices in social insights.

• Drive Consumer-Centric Focus: Advocate for a consumer-first mindset across the organization. Develop and maintain social insights and market intelligence reports, presentations as well as creative ways (e.g., newsletters, workshops, etc.) to infuse external learnings and cross category insights throughout the organization. Co-lead quarterly Voice of the Consumer presentations by delivering social insights from ratings and reviews and social listening to cross-functional partners.

• Strategic Foresight & Best Practices: Stay updated on industry trends, emerging technologies, and best practices within market research and social insights to drive innovation and continuous improvement.

• Efficient Research Management: Collaborate with cross-functional teams to define key business questions and develop consumer learning plans. Manage high-quality, cost-effective custom primary research, and synthesize data across multiple sources into actionable insights.

About you