Social Media Manager, Analytics & Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

The Social Media Manager, Analytics & Strategy will play a key role in Live Nation Entertainment’s Corporate Social Media team, fully owning social media reporting and analytics from start to finish including dashboard development and delivering reports. This role will uncover insights and trends for actionable storytelling opportunities, guide platform strategy and inform cross-functional partners on developing social, cultural and influencer trends. Reporting to the Senior Director, Social Media & Digital Strategy, this position is ideal for someone who thrives in building scalable analytics systems while staying deeply connected to cultural and platform trends and developments. 

WHAT THIS ROLE WILL DO 

• Own and operate social listening tools such as Pulsar, Brandwatch and platform native analytics tools to monitor brand, competitor and cultural conversations 

• Design, build and optimize dashboards using Boolean logic to improve reporting and insights delivery 

• Partner with social listening tool reps to continually improve development of benchmarks, KPIs, topics to measure, alerts and ways to find deeper insights and learnings 

• Develop and deliver monthly, quarterly, and ad hoc social reporting that contextualizes performance, trends and buzz across platforms 

• Build alert systems to navigate emerging topics, supporting Corp Social and Corp Comms teams in developing response messaging based on social listening 

• Translate social data into clear, compelling insights to support Corp Social, Corp Comms, and exec teams 

• Partner closely with cross-functional teams to surface timely, relevant insights and make recommendations on how to best analyze or measure new and emerging topics and KPIs 

• Identify emerging trends, potential brand risks and opportunities for engagement based on real-time monitoring 

• Proactively recommend how data and insights can shape content strategy, campaign planning and brand storytelling 

• Maintain a deep understanding of platform behaviors and social conversation dynamics to provide guidance on platform best practices 

• Develop monthly trend reports that highlight trends across pop culture, social media and influencer/creator spaces 

WHAT THIS PERSON WILL BRING

• Bachelor’s degree in Marketing, Analytics or related field preferred

• 4-5 years of experience in social media analytics and social listening, preferably within an agency or in-house social team 

• Demonstrated ability to own analytics end-to-end, from query design and report generation to dashboard development and maintenance 

• Hands-on experience with social listening and publishing tools (e.g., Pulsar, BrandWatch, Sprout, Netbase, etc.) 

• Strong understanding of Boolean logic and its practical use in query development 

• Strong ability to develop dashboards and provide guidance to other teams 

• Comfortable advising leadership on measurement strategy and KPIs, evolving those as business needs change 

• Proven ability to craft monthly, quarterly and ad-hoc social media reports that are executive-facing