Sr. Manager, Advertising Media

Company Description

The Sr. Manager, Advertising Media is responsible for the development of paid media campaigns for the US; driving effectiveness, efficiency and innovation throughout our National and Local media plans. In this role, this person will work with the media agencies to maximize paid media investments while working with internal advertising campaign managers to create and deliver campaigns consistent with our marketing priorities. The Sr. Manager, Advertising Media will be responsible for staying at the forefront of a fast-changing media landscape; identifying new media opportunities, and ensuring that we are leveraging these throughout all campaigns to help us grow brand love and can love. The Sr. Manager, Advertising Media will work closely with Global Brand Marketing to champion US advertising initiatives, serve as a media knowledge center and ensure global advertising standards are met.

Job Description

MEDIA STRATEGY & CAMPAIGN MANAGEMENT

Develop integrated media strategies and tactical plans for National and Local advertising campaigns working closely with agency partners to deliver insightful/effective/efficient plans that deliver on our objectives

Responsible for day to day campaign management including media optimizations, budget shifts, and performance monitoring

Ensure all media plans are optimized to deliver reach, awareness, impact and engagement with the Red Bull target and to achieve overarching marketing objectives

Work cross-functionally to ensure integration of Paid, Owned and Earned media

Work with Consumer Insights to develop campaign measurement plans

Ensure agencies develop insightful, comprehensive mid and post campaign analyses and learnings are applied to future campaigns as real-time as possible

MEDIA AGENCY MANAGEMENT

Manage the media agency (including: Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, OOH) to develop plans that deliver on objectives

Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen our plans

Support the Sr. Director, Advertising with the annual media planning and buying reviews

Collaborate with media agency to develop and manage campaign benchmarks on an on-going basis

Support the Sr. Director, Advertising with the annual media agency evaluation

BUSINESS PLANNING AND MEDIA BUDGET MANAGEMENT

Maintain day to day campaign media budgets ensuring budgets are optimized against the strongest performing placements, delivering in full

Ensure timely and accurate billing and reconciliation of media activity

Ensure accurate reflection of media activity across planned and reconciled phases within Red Bull’s annual media plan template and internal budget management platforms working closely with the agency and Finance teams

Support the Sr. Director, Advertising in developing the annual business plan

Responsible for working with agency to supply accurate, bi-annual Econometric Modeling/Marketing Mix Modeling inputs on a timely basis.

DIGITAL MEDIA STEWARDSHIP

Implement digital media best practices to deliver more targeted, relevant and “data-driven” advertising campaigns, especially via scaling programmatic advertising

Understand and leverage all data available to improve media targeting efficiency and effectiveness and ensure a consistent audience-centric approach

Ensure our Google Marketing Platform ad tech stack is being fully leveraged

Ensure compliance to CCPA and any other relevant Data privacy laws relevant for US Advertising

Identify, analyze and leverage the latest digital media trends, partners, and emerging technologies, seeking out new opportunities and applying them to our media strategies

PEOPLE MANAGEMENT

Lead Media Manager and Specialist to successfully develop and execute all US National and Local media strategies and tactical plans

Establish objectives, key results, and workflow needed to ensure a high-performing team

Ensure Media Specialist develops media strategies and plans which are grounded in business priorities and consumer insights

Foster a high-performing, results-based culture within the media team

Provide coaching and development for Media Specialist to support continual growth

Motivate team in the execution of their campaigns, encouraging them to meet and surpass their goals

Foster a high-performing, innovative and results-based culture

MEDIA TRAINING AND EDUCATION

Help develop the in-team expertise across all new media channels

Support the Sr. Director, Advertising with the education and training of the regional Brand Marketing teams as it relates to media planning, buying