Growth Marketing Manager, Member Engagement

About Carrot:

Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Role: 

Carrot is seeking a Growth Marketing Manager, Member Engagement to drive continued engagement with and utilization of the Carrot benefit. This role will be a key player in assessing and improving product engagement and retention funnels, identifying growth opportunities across the member journey, leading lifecycle marketing experiments, driving and executing member go-to-market (GTM) strategies for the launch of new product features and services, and leading high-impact engagement campaigns that deepen value and drive behavior change. You’ll test and scale multichannel campaigns — including email, sms, push, direct mail, and in-app — and develop playbooks and performance tracking systems to drive learnings, consistency, and measurable impact.

You will thrive in this role if you’re of the “figure it out” mindset and are energized by building from scratch, running A/B tests to drive improved revenue and clinical outcomes at a scale, , and partner cross-functionally to develop and execute on cross-channel strategies that meaningfully improve activation, retention, and lifetime value for members worldwide. 

The Team: 

This role is part of the B2C Member Growth & Engagement marketing team focused on driving awareness, acquisition, engagement, and retention through high-impact growth strategies, including the execution of omnichannel enrollment and engagement campaigns, experimentation, and lifecycle programs. It partners closely with Marketing Operations, Product, Business Intelligence, Content, Customer Success, and Member Success to ensure initiatives are timely, measurable, and aligned with broader business goals — from campaign pilots and go-to-market strategy to ongoing lifecycle optimization across the member journey.

Minimum Qualifications: 

• 3–5 years of hands-on experience in growth, lifecycle, or CRM marketing: You’ve owned multi-channel campaigns end-to-end in a B2C or B2B2C environment and know how to drive increased app engagement across the product funnel.
• Data-driven and experiment-minded: You have deep expertise in designing, launching, and analyzing A/B tests to inform lifecycle strategy and optimization.
• Go-to-market strategy: You’ve developed successful GTM plans for new products or features, aligning on messaging, channels, and success metrics with cross-functional partners.
• GTM execution and stakeholder management: You successfully lead flawless execution of GTM initiatives, to deliver seamless, on-time launches across teams with measurable impact.
• Channel-savvy operator: You’ve managed campaigns across email, SMS, push, in-app, and/or direct mail, with a clear understanding of when and how to use each channel effectively.
• Personalization and segmentation strategy: You can define segmentation strategies and personalization logic, and partner closely with Marketing Operations to implement multi-channel marketing campaigns in tools like Braze, Blueshift, Iterable, or similar.
• Analytical and insight-driven: You’re skilled with BI tools like Looker or Tableau, and you know how to translate performance data into clear recommendations.
• Strong project manager: You thrive in a fast-paced environment, balancing multiple projects at once, delivering output on time, and keeping stakeholders informed and aligned through proactive communication.
• Excellent communicator and collaborator: You’re confident presenting your ideas, asking questions, and working cross-functionally with teams like Product, Marketing Operations, Customer Success, Member Success, and Data.
• Comfortable in high-growth environments: You know how to build from scratch, iterate quickly, and move forward without perfect information.
• Working knowledge of experimentation tools and frameworks: Familiarity with tools like LaunchDarkly, Google Optimize, or internal feature flag systems is a plus.
• Bas