At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for an experienced Social Media Lead to own the voice, presence, and storytelling of our brand across all major social platforms. This role isn’t just about distribution, it’s about narrative. You’ll be the frontline editor and creative strategist for how Webflow shows up across the internet. That means building scroll-stopping content, elevating community stories, and using every post to move people from curiosity to inspiration to advocacy. 

You’ll lead our always-on strategy, influence how we show up around product and brand moments, and work cross-functionally to make sure our most compelling ideas break through. If your DNA is part journalist, part showrunner, and part cultural translator, you’ll thrive here. 

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. 
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
  • Zone A: $135,000 - $176,000
  • Zone B: $128,000 - $168,000
  • Zone C: $121,000 - $159,000

            Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)

  •  153,000 - 199,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Head of Communications

As a Social Media Lead, you’ll … 

• Lead Webflow’s social media strategy across Linkedin, X/Twitter, Instagram, YouTube, and emerging platforms, defining how we show up, what stories we tell, and how we grow our presence across audiences
• Build scroll-first editorial content that inspires, educates, and connects with marketers, designers, developers, and business decision-makers
• Translate company priorities and cultural moments into social-native stories, balancing inspiration and insight with editorial rigor
• Manage Webflow’s always-on social calendar and creative pipeline, ensuring content is timely, stays on brand, and meets the mindset of each platform’s audience
• Collaborate with Comms, Brand, Product Marketing, Events, Dev Rel, and Content teams to amplify launches, campaigns, and community moments
• Drive growth and performance through experimentation, channel-specific optimizations, and measurement
• Curate and elevate stories from the Webflow community through user-generated content formats like #MadeInWebflow
• Refine key social metrics (e.g. engagement rate, audience growth, share of voice) and oversee reporting across organic, influencer, and partner platforms
• Manage our social media agency, vendor relationships, and performance budgets and performance budgets with full accountability for execution and results

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• 7-10 years of experience in social media, brand storytelling, or digital content strategy, preferably in a fast-moving SaaS or creative industry
• Proven success growing brand channels and audiences through narrative-led, platform-native content
• Deep familiarity with the mechanic