Sr Product Marketing Manager

As a Senior Product Marketing Manager, you will help define and implement the positioning, messaging, and go-to-market strategy for offerings that leverage generative AI, machine learning, and automation to transform enterprise creativity, productivity, and content supply chains.

You will work closely with Product, Engineering, Data Science, and Go-to-Market (GTM) teams to validate AI driven value propositions, shape differentiated messaging, and drive adoption of Adobe Firefly Foundry among global enterprise customers. This role is highly cross-functional and hands-on, with meaningful influence on how emerging AI capabilities are brought to market.

Key Responsibilities

Drive Executional Excellence

Remove barriers, validate opportunities, and deliver high-quality GTM plans, launch assets, and enablement with speed and precision. Own execution across key moments in the product lifecycle while ensuring alignment with broader AI platform strategy.

Accelerate Growth & GTM for Adobe Firefly Foundry Solutions

Partner with Sales, Customer Success, and Marketing to launch new AI capabilities, develop sales enablement grounded in clear AI value propositions, and support demand generation programs that drive enterprise acquisition, expansion, and usage.

Shape AI Value Propositions & Market Readiness

Translate complex AI concepts (e.g., generative models, automation workflows, model governance) into clear, differentiated messaging for both business and technical buyers. Support competitive analysis, customer validation, and packaging inputs for AI-enabled offerings.

Champion Responsible AI Storytelling

Contribute to compelling narratives that articulate the value, trust, and responsible innovation behind Adobe’s AI solutions. Ensure messaging reflects enterprise expectations around transparency, safety, and governance.

Customer Driven Insight & Validation

Engage directly with customers, prospects, and field teams to understand Adobe Firefly Foundry adoption drivers, objections, and real-world workflows. Feed insights back into messaging, positioning, and launch plans.

Key Skills & Qualifications

• 8+ years of experience in product marketing, solution consulting, technical sales enablement, or related roles, preferably in enterprise SaaS or platform products.

• Demonstrated experience supporting AI driven or highly technical products, including comfort with concepts such as generative AI, machine learning, automation, or data-driven workflows.

• Strong storytelling and presentation skills, with the ability to make technical details resonate with both business and IT partners.

• Experience collaborating closely with Sales and Customer Success, including direct support of customer-facing engagements and enterprise sales cycles.

• Familiarity with new-category or emerging-technology product launches strongly preferred.

• Customer-first attitude with the ability to translate requirements into impactful validation experiences, messaging, and enablement assets.

• Ability to operate effectively in fast-moving, ambiguous environments where AI capabilities and market expectations are rapidly evolving.

• BA/BS Degree preferred OR 8+ years of product marketing OR equivalent practical experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

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