Senior Brand Marketing Manager, Strategic Storytelling & Insights

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in New York City.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We’re looking for a seasoned brand marketer to lead the development of customer-centric stories that don’t just celebrate success but shape the perception of our brand. 

Reporting to the Brand & Content lead, this role is responsible for turning powerful customer insights and results into brand-building content that reflects our core value propositions. While the primary focus is on customer narratives, this is a true brand marketing role, connected to strategy, driven by positioning, and designed to influence how the market sees LinkedIn Ads. 

This marketer will partner closely with creative, comms, growth, product and solutions marketing teams to ensure customer stories ladder up to brand goals, reflect our evolving narrative, and connect with our key audiences. There will also be opportunities to contribute to broader brand marketing initiatives beyond storytelling. 

A sense of humor and a desire to have fun are also essential! This is a great opportunity for a well-rounded, seasoned marketer looking to flex and grow their leadership skills while having an outsized impact on showcasing customer success stories. 

Responsibilities: 

• Define, and execute a comprehensive global customer story strategy by establishing clear objectives, strategic priorities, and content guidelines that highlight customer achievements while promoting the value of LMS, and align with business priorities 
• Build, execute, and report on KPIs to understand the business impact of customer stories, including engagement metrics, sales utilization, brand perception, and revenue  
• Drive strategic, creative, and executional continuity across all customer stories, ensuring they align with business priorities and drive key brand perception metrics while maintaining authentic customer voice and collaborating effectively with Customer Marketing and Product Marketing 
• Design and implement standardized production processes for customer story development, creating workflows and frameworks that enable other teams to execute efficiently while maintaining quality standards.  
• Manage customer story pipeline across teams, tracking all customer stories in production and signing off on final content to ensure consistency 
• Build and maintain an internal and external repository of customer stories, ensuring easy accessibility and searchability for sales and marketing teams while establishing standardized processes for story development 
• Develop best-in-class customer stories that serve as cornerstone brand assets fueling major campaigns, executive keynotes, and external thought leadership. 
• Collaborate cross functionally to orchestrate internal comms, enablement, and external GTMs on paid and owned marketing channels, partnering with Growth Marketing, Content Marketing, and Solutions Marketing 
• Serve as the customer story expert and connective tissue across teams, working to share knowledge and ensuring a cohesive storytelling approach across the business. 

Qualifications

Basic Qualifications: 

• BS/BA Degree in a marketing, advertising, or technology related field or equivalent experience 
• 5+ years of work experience in marketing or communications related role, with a focus on messaging and positioning 

Preferred Qualifications: 

• Experience in brand marketing or brand strategy roles, with a focus on shaping audience perception and long-term brand building 
• Excellent attention to detail, project management, and organizational skills; proven ability to deliver high quality work and meet deadlines 
• Passion for advertising, media, software, tech or B2B Internet products 
• Strong ability to analyze and package qualitative and quantitative data into compelling stories/recommendations that drive decision making 
• Outstanding interp