Senior Media Planner (Cox Media)

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Digital Marketing / Communications Sr Specialist

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $72,200.00 - $108,200.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

The Sr. Media Planner position develops results-driven digital media campaigns across various solutions. This position will work as part of the Digital Ad Operations Center of Excellence and be responsible for the planning and implementation of media campaigns across Cox Media’s robust digital media product portfolio (OTT/CTV, programmatic, search, social and more).

This position will also serve as a facilitator between Cox Media’s field sales and strategy teams, Cox Media customers, DSP platforms and internal fulfillment teams.

Campaign Execution:  

• Based on client budgets and KPIs (Key Performance Indicators), utilize tools to determine the inventory availability and create best in class media across products for best results. 

• Provide requested information as well as bring ideas and suggestions for enhancing media plan, expanding targeting and new opportunities 

• Work to secure additional inventory opportunities through PG or PMP opportunities for customized and tailored solutions 

• Input media plans into Digital Order Management System for campaign execution and work alongside Campaign Traffickers to support foll end to end order execution 

• Manage campaign assets to ensure accurate execution of digital campaigns. 

• Understanding and collecting creative and technical specifications and requirements of vendor partners. Assisting with the execution and compliance standards of co-op for digital campaigns.  

• Execute fulfillment of campaign renewals, modifications, and creative changes for existing clients. 

 

Advanced Campaign Execution Accountabilities: 

• Creates strategies and media plan for Cox Media most sophisticated clients with complex media plans across multiple products, solutions and KPIs. 

• Responsible for identifying best performing media by platforms, inventory and client industries to create best practices and strategies 

• Work closely with the analytics team to ensure campaigns are configured for the accurate and effective collection of data tracking and reporting. 

• Provides campaign execution expertise and troubleshoot assistance as requested to ensure stakeholder needs are met.   

• Contributes ideas and innovations to improve existing systems, work processes and procedures.  

• Works with peers, boundary partners and management to identify and resolve administrative, process and procedural issues impacting overall onboarding effectiveness.  

 

Quality Assurance:  

• Revi