Associate Manager, Product Marketing (IHOP)

10 West Walnut Street Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

IHOP is looking for a driven and innovative Associate Manager, Product Marketing to make breakfast with us! 🥞

The primary objective of Product Marketing is to attract new visitors and generate profitable transactions strategically through the breakfast equity of our everyday Core Menu, craveable & buzz-worthy Limited Time Offerings (LTO), and competitive Value menu items. We work in tandem with the wider Marketing department to deliver a calendar of promotions that resonate with consumers as “distinctly IHOP”.

This is a hands-on role focused on executing product development, marketing campaigns, and sales performance analysis to best position our menu for guest satisfaction and business growth. You’ll collaborate with both cross-functional team members and external agencies to usher new product and platform initiatives from the initial concept phase to implementation and nationwide rollout.

Responsibilities:

• Execute Core, LTO, and Value menu strategies by guiding products through development pipeline
  • Manage brainstorming and ideation of new item concepts, platforms, initial names and positioning
  • Partner with Consumer Insights, Culinary, Operations, and other cross-functional teams to develop and test new menu items
  • Build foundational understanding of supply planning & procurement process
• Support systemwide launch of annual Brand Calendar promotions
  • Ensure roll-out materials (recipes, training job aids, field communications) are consistent with Product Marketing expectations
  • Provide direction and guidance to prepare POS and Publishing Services for in-restaurant and online menu deployment
  • Partner with Brand Experience to craft campaign briefs for both internal and external partners in creative production
  • Review creative assets including but not limited to POP, Video, Website, Digital, Email and Social
• Build support and rapport through effective communication across the organization
  • Update project performance to manager, cross-functional team, and agencies on an ongoing basis
  • Monitor business performance and industry trends to become a category expert
  • Partner with Business Analytics to interpret data and develop fact-based recommendations based on approved success criteria when needed

Skills & Requirements:

• Bachelor’s degree in Marketing, Business or related field and 3-4 years applicable work experience
• or MBA degree and 1-2 years applicable work experience
• Preferred experience; Brand or product management in a national chain restaurant, agency, or consumer packaged goods (CPG) environment
• Exceptional organization and project management skills to manage multiple projects and timelines
• Demonstrat