Digital Lead Qualification Specialist

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds,  and make a meaningful impact, we want to hear from you.

• The Digital Lead Qualification Specialist is a lead development and new business conversion specialist. This individual will work closely with the marketing team to discover, develop, and deliver qualified prospects to the sales team.

  They will engage with high-priority inbound leads to validate and qualify while communicating with director level and above prospects to understand business needs, key initiatives, budget and approval processes. The Digital Lead Qualification Specialist will facilitate proper lead transition to internal Sales & Account Executive Teams to ensure a world class client experience.

  What you’ll do

  • Engage with marketing to understand marketing program objectives and ensure alignment with lead management process

  • Support sales/service team regarding product lead qualification and appointments

  • Quickly respond, engage and qualify all inbound leads and inquiries to capitalize on prospect interest

  • Execute email outreach utilizing campaign management tools, and make outbound calls to enrich prospect information and experience by understanding lead profile, key initiatives, challenges, and most critical priorities

  • Utilize internal tools and work with sales team to route leads appropriately

  • Deliver a summary of the opportunity and background of client needs/expectations with the aligned business partners

  • Coordinate and partner with sales executives to progress leads and opportunities throughout the sales cycle

  • Leverage internal CRM and engagement platforms to track leads, opportunities, and completed sales

  • Collaboratively work to improve, automate and provide input for optimizations in the lead qualification process

  • Able to understand insights and metrics relative to lead management and the implementation of processes and workflows within CRM (Salesforce), as well as automated emails or other digital interactions

  
  What experience you need 

  • 1 year of business experience - experience in the B2B space is a plus

  • Proficient in using CRM software 

  • Project management skills

  • Strong will to win and executive presence

  • Demonstrate written and verbal communication skills

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible?  Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location:

USA-Atlanta-One-Atlantic-Center

Function:

Function - Sales Support

Schedule:

Full time