Creative Adaptation Technologist Sr. Manager

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 9, 2026

Shift:

Job Description Summary:

The Creative Adaptation Technologist Sr. Manager, drives the integration and application of creative technology solutions to enable tech-augmented marketing for The Coca-Cola Company. This role is responsible for leading a team that will leverage generative AI, creative automation, and best-in-class marketing practices to generate and deliver high-quality adaptations and activations across channels and markets. The Manager will ensure the delivery of adaptations in a playbook or toolkit format, manage their deployment to the Digital Asset Management (DAM) system, and support speed, personalization, and creative excellence. 

 

What You’ll Do for Us 

• Build and nurture strategic relationships with activation partners, collaborating with asset managers and both global and local brand teams to ensure alignment with brand objectives, strategies, and execution guidelines. 

• Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale.  

• Develop and implement scalable creative technology solutions to support performance marketing and content supply chain optimization.   

• Generate and deliver adaptations of content for media, print, packaging, and digital channels, ensuring delivery in a standardized playbook or toolkit format and managing their upload and organization within the DAM system.  

• Adapt creative for localized use for Customers and Bottlers.  

• Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights). 

• Identify needs for campaign localization or customization, provide input on media buying, and coordinate full details (calendars, resources, metrics) of local activation with Bottlers. 

• Automate content workflows to accelerate production timelines while maintaining high creative standards; implement quality control and governance mechanisms to ensure brand integrity across all generated content.  

• Build and develop best-in-class multi-category execution programs and tools for partnerships to standardize and increase ROI. 

• Review business performance, oversee development of marketing programs, provide thought leadership, and participate in corrective action plans to maximize partnerships and optimize ROI. 

• Design, implement, and lead brand programs from inception, including promotional, experiential, consumer-facing, and in-store retail marketing; manage program launches and serve as cross-functional point-person across marketing, commercial, and creative design. 

• Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events, in coordination with bottlers. 

• Ensure connection between Integrated Marketing Communications (IMC), FLM, retail, and all touch points are cross-functionally linked to brand objectives. 

• Work with cross-functional teams, prioritize initiative