Senior Marketing Specialist (Offline Events, Sponsorships, and Partnerships)

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

We are looking for a dynamic and experienced Senior Marketing Specialist to join our team and
drive our offline marketing initiatives, including events, sponsorships, and partnerships.
Job Summary: The Senior Marketing Specialist will be responsible for planning, executing
offline marketing events to enhance brand awareness, engage target audiences, and drive
business growth. This role requires a creative and strategic thinker with a strong background in
event management, sponsorship coordination, and partnership development.

Responsibilities:
● Plan, organize, and execute offline events such as community events, trade shows, and
conferences, aimed at enhancing customer engagement and loyalty.
● Be familiar with and identify with Weee! brand culture, and booster Asian food culture
brand awareness through offline events and co-marketing activities.
● Develop event timelines, manage event budgets, and ensure all deliverables are met on
time and within budget.
● Coordinate with internal teams and external vendors to prepare promotional materials.
● Identify and evaluate potential sponsorship and partnership opportunities that align with
the company’s brand and marketing objectives.
● Develop and maintain relationships with key partners, sponsors, and stakeholders.
● Collaborate with partners to create co-branded marketing campaigns and initiatives.
● Track and measure the effectiveness of offline marketing and co-marketing activities,
providing regular reports and insights.
● Utilize analytics to assess ROI, CAC, ect, and make recommendations for future
improvements.

Qualifications:
● Bachelor’s degree in Marketing, Business, Communications, or a related field.
● 3+ years of experience in marketing, with a focus on offline events, sponsorships, and
partnerships.
● Proven track record of successfully planning and executing large-scale events and
managing sponsorships.
● Strong project management skills, with the ability to handle multiple tasks and meet
deadlines.
● Excellent communication and negotiation skills.
● Creative thinker with a strategic mindset.

● Ability to work independently and as part of a team.

Preferred Qualifications:
● Experience in online grocery or e-commerce platforms
● Bilingual: Chinese and English
● Knowledge of digital marketing and social media integration.
● Familiarity with CRM systems and marketing tools.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus 
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $75,000-90,000
• This role may be eligible to discretionary bonus, incentives and benefits 
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position