Director, Strategic Marketing - Migraine Portfolio

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Purpose:

Leads Marketing Strategy for the Migraine Portfolio in collaboration with Heads of Marketing and Key Cross-functional Partners. Provides positive leadership and influence across the Franchise, Business Unit, and Enterprise. Leverages data and insights with a strategic mindset in all aspects of leading portfolio initiatives that will positively impact the business and customers. Effectively orchestrates across teams and external partners including agencies.      

Responsibilities: 

Leadership: delivers on the One AbbVie leadership model with an enterprise mindset. Influences, co-creates, and engages across a matrix within marketing and with cross-functional partners. Leads a team portfolio marketers and acts as a peer leader with HCP and Consumer brand teams.

Marketing Strategy: provides overarching marketing leadership and guidance to establish marketing strategic and tactical plans for portfolio initiatives including market access pull through with HCPs, and key short /long-term strategic projects.

Strategic Planning & Operations: oversight of key marketing deliverables for the portfolio that may include planning, organization, follow up, and execution. May include sales team cycle planning and/or competitor readiness planning for example.

Action and Accountability: determines the appropriate action, execution, monitoring, and optimization of marketing plans. Ability to manage multiple projects at the same time.

Impact: ability to translate complex ideas into clear strategic action plans that will achieve business and educational objectives that result