TikTok Shop – Methodology & Strategy Operations Expert

About the team

With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.



Responsibilities

- Develop general merchant operation methodologies and industry-specific solutions. Evaluate merchant performance through data analysis, merchant research, and hands-on case follow-ups, and distill scalable e-commerce operating methodologies for the US market to guide merchants in achieving business results at different growth stages.

- With the goal of helping merchants acquire traffic and improve operational performance, lead key strategic initiatives such as creator matching, merchant-generated content, and search, recommendation, and marketplace operations. Identify key operational metrics, build a high-quality best-practice case library, and drive broad adoption and education among US merchants.

- Build localized training and curriculum systems, and drive methodology education and enablement for merchants, improving overall merchant satisfaction on TikTok Shop.

- Drive the productization of merchant operation methodologies and solutions, including but not limited to data products, operational tools, and marketing tools, to improve merchant efficiency at scale.