VP Global Partner Marketing, Software Partners

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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

As the Global Partner Marketing leader for Software Partners, you will be responsible for developing and executing a comprehensive partner marketing strategy with Independent Software Vendors (ISVs). The leader will work directly with leaders across SAP to drive engagement and accelerate SAP and partner pipeline growth and lead a team to achieve revenue growth through ISV partnerships

The ideal candidate will be an experienced leader with a deep understanding of the ISV ecosystem, global partner ecosystems, and digital marketing strategies. This leadership role will drive the development of global marketing initiatives aimed at strengthening SAP's relationships with ISV partners, expanding market reach via the SAP marketplace, and driving mutual success. The leader will collaborate closely with partners as well as internal cross-functional teams including, Partner Ecosystem Success (PES), regional partner sales, field and global marketing stakeholders across industry, solutions, and platform areas to support the growth of our Software Partner solution portfolio.

Key Responsibilities

• Strategic Leadership and Vision:
• Lead the development and execution of the global ISV partner marketing strategy to grow SAP’s presence and influence in the ISV ecosystem.
• Identify new market opportunities and define innovative marketing strategies to enhance SAP’s value proposition to ISVs and accelerate mutual growth.
• Design and implement marketing strategies and campaigns to drive demand of partner applications via the SAP marketplace.
• Global Partner Engagement and Relationship Building:
• Work directly with ISV partners to co-create marketing programs and campaigns that maximize their success with SAP solutions.
• Go-to-Market Strategy and Execution:
• Develop and oversee the execution of comprehensive go-to-market campaigns targeting ISVs to increase adoption of SAP solutions, drive joint product offerings, and expand the reach of SAP's partner ecosystem.
• Leverage data and market insights to continuously refine and optimize marketing programs
• Strategic Roadmap Development:
• Define and implement the roadmap for business strategy inputs to optimize co-sell motions, including commerce initiatives.
• Thought Leadership:
• Represent the company as a partner marketing leader in industry forums, conferences, and stakeholder engagements.
• Team Leadership and Development:
• Build, lead, and mentor a high-performing global partner marketing team to deliver exceptional results and foster professional growth. Ensure team alignment with SAP’s corporate goals while promoting a culture of collaboration, accountability, and innovation.
• Metrics and ROI Management:
• Establish clear KPIs and metrics to measure the effectiveness of partner marketing initiatives.
• Optimize marketing development funds and marketing program spend and resources.
• Report regularly to senior leadership on the status, performance, and ROI of marketing programs and initiatives.
• Budget Management and Resource Allocation:
• Own the global partner marketing budget and development funds program for ISV’s, ensuring optimal allocation of resources to high-impact initiatives.
• Demonstrate a data-driven approach to prioritize investments that will drive the greatest business impact with ISV partners

Qualifications

• Experience:
  • Ability to lead and inspire a global, cross-functional team and drive results in a matrixed environment.