Sr Marketing Director, Asset Management (hybrid, flexible options)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

We are seeking an accomplished marketing leader for Broadridge's buy-side investment management solutions, as well as associated solutions targeting Asset Manager, Asset Owner, Hedge Fund, Private Credit sectors. The ideal candidate will report to the head of asset management and issuer marketing and will play an important role in shaping the strategic marketing direction, driving engagement, and generating leads through innovative omnichannel programs. 

You will collaborate closely with sales, product, and business partners to develop and execute strategic go-to-market plans. This role offers an extraordinary opportunity to drive engagement and revenue from critical and dynamic software and solution teams. As a key marketing leader, you'll manage the annual marketing planning cycle and budget, extract actionable insights from audience data, and spearhead stakeholder reporting. You will oversee public relations and event strategies that elevate our brand within the industry.  Additionally, you will have the opportunity to work on select marketing programs in partnership with the global head of marketing for ICS – giving you broader exposure to senior leaders and strategic initiatives critical to the growth strategy of Broadridge.    

We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work remote.

Key responsibilities: 

Strategic marketing leadership: 

• Develop and implement a comprehensive marketing strategy aligned with budgetary goals to achieve business and sales objectives for our asset management solutions. 

• Craft a cohesive messaging framework to establish Broadridge as a leading solution provider in the asset management industry with a specific focus on alternatives- hedge funds and private credit. 

Collaborative market engagement: 

• Partner with sales and business teams to understand market opportunities, competitive dynamics, and client needs, informing effective go-to-market strategies. 

• Identify and collaborate with key buy-side influencers, including prime brokers, fund administrators, advisory consulting firms, and industry analysts, to create co-branded content and joint events that amplify thought leadership. 

Influential event and sponsorship management: 

• Strategically identify, evaluate, and manage industry conference sponsorships to maximize brand visibility and drive engagement. 

• Lead the planning and oversee the execution of sponsorship initiatives, ensuring alignment with brand objectives and market positioning for high-impact results. 

Innovative campaign execution: 

• Oversee the execution of marketing initiatives using digital-first tactics to ensure message continuity and broaden reach across target markets. 

• Design scalable campaign structures that drive demand, enhance the sales pipeline, and elevate brand perception through high-impact events and thought leadership programs.