Associate Brand Marketing - Sweet Earth

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Each week, 79% of Gen Z chooses a Plant-Based meal.  Help us satisfy growing demand for Vegetarian Meals with NUSA’s only Brand for plant-based meal solutions.  Join our Sweet Earth Marketing team as the Brand Experience and Development Associate Brand Manager and create the future of food.

 

As the Brand Experience and Development Associate Brand Manager for Sweet Earth, you are responsible for developing the strategy (<18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations.  In this role, you leverage actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer & customer value. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. 

 

You will provide direction for a large cross-functional team.  This position requires a self-starter who will report to the VP Marketing, Nutritional Meals.

 

RESPONSIBILITES:

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
• Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
• Experience leveraging data and trends to generate insights and transforming them into commercial innovation, brand building (communications), optimize plan and commercial investment decisions to deliver business results

 

Business Planning

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges including Waste. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers
• End to end cross functional leadership to project and drive impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)

 

Brand and Product Experience

• Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
• Activate brand’s nutrition health and wellness proposition in owned consumer communication
• Manages brand’s budget and demonstrates efficient and effective investment approach with limited spend
• Identifies optimal engagement strategy and campaign structure leveraging owned media
• Sustainability champion to identify and operationalize activation of “for and from the best of the earth”

 

Commercial Excellence

• Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.  Ensure solutions are differentiated, creating brand value and influencing purchase behavior 
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