Senior Manager, Trade Marketing - Digital Appliances

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

As the Senior Manager, Trade Marketing, you will be responsible for the development, execution, and measurement of Dacor’s trade marketing strategy. The primary goal of this role is to increase awareness of the trade channel for recommendations to consumers, ultimately resulting in sales.

You will oversee an in-market Trade Representative team that will develop and nurture relationships with the trade as well as manage Dacor’s branded showrooms as a key platform to drive brand advocacy.

You will be active in the trade community and be the face of the brand with key trade associations. You will work cross-functionally and leverage data and analytics to continue learning and optimize all activities.

Role & Responsibilities:

• To develop a strategy that influences core touchpoints throughout the luxury trade path to purchase
• Develop marketing awareness and amplification opportunities including paid and organic tactics
• Identification of channel enablement needs including programming, digital and physical tools, and educational needs
• Primary brand representative for industry associations to activate awareness & event programming within the trade channel
• Directly manage Dacor’s trade representative capability (up to three) to act as a brand ambassador to drive awareness across top designers and drive showroom traffic
• End-to-end management of Dacor’s branded showroom strategy, operations, budget management, and execution as a primary influencer in the trade channel and directly managing a showroom team of six   
• Develop & execute, in collaboration with the Showroom team, organic and event showroom traffic drivers (including demonstrations, CEUs, large-scale events) to increase trade awareness of the Dacor brand
• Optimizing Dacor’s in-showroom and post-showroom experience including nurturing leads and optimizing CRM
• Attend networking events with local channel associations and branded showrooms and create new opportunities
• Develop scorecards and KPIs across all areas of trade marketing, draw conclusions & insights from learning to continually optimize the trade strategy, presenting to executive leadership where needed

Skills and Qualifications

Background/Experience Required:

• Bachelor’s degree in an appropriate field of study for interior & kitchen design knowledge with 8+ years in an appropriate in-market role
• Highly strategic in thinking with the ability to execute quickly
• Previous branded showroom management and experience in organizing small and large events at showroom facilities is preferred
• Excellent communication and presentation skills to customers and internal leadership
• Dynamic thinker able to work complex issues to drive successful outcomes, with the ability to multi-task and work in a fast-paced environment
• Excellent organization skills, plus must be a creative thinker and strong team player
• People management experience is mandatory
• Must be a highly communicative and a strong team player
• Ability to efficiently interface with internal stakeholders and external agencies
• Should have advanced MS Office suite knowledge and skills
• Travel expectation – 25%

#LI-KR1

* Please visit