European Marketing Manager – ViiV Healthcare
GSKAbout the role
European Marketing Manager – ViiV Healthcare
Location: UK, GSK House
‘We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.’
Job Purpose
The ViiV European Marketing Manager is an exciting, high profile position working within the European Marketing Team to drive growth of the key asset in the ViiV Portfolio. This position sees you working closely with the Global Commercial Strategy and Medical Team and European LOCs, as well as with the wider European Commercial and Medical Teams. You will champion the needs of Europe in the development of global commercial strategy and tactics, and you will partner with European LOCs to assist with adaptation and implementation of the global strategy and tactics. You will work with European LOCs to realise local opportunities to drive product and portfolio growth within their own LOCs as well as sharing and scaling this success across Europe. This position reports to the European Marketing Director.
Key Responsibilities
Responsible for helping to drive growth of the priority key ViiV asset, long-active injectable
Partnering and collaborating with specific LOCs to uncover insights and local opportunities and drive local brand and portfolio growth
Ensure insights from customers and markets within Europe are well understood and are leveraged through a feedback-loop process with other functions, including the Global Team
Champion the needs of European LOCs within the cross-functional matrix so that strategy and tactic developments are “fit for Europe”.
Lead on internal brand communications within Europe, including the high-profile EU Network Calls
Be a valued contributor to the wider European Team
Responsible for sharing best practices from other regions and amongst LOCs within Europe
Represent Europe in global working groups (such as the Real World Evidence Working Group)
Participation in EU Copy Approval meetings and sign-off of media plan assets
Work collaboratively with Medical colleagues
Work in alliance with Janssen cross company alignment committee meetings
Why You?
Basic Qualifications
Extensive commercial experience in pharmaceutical industry and strong brand management experience
Strong communication skills in English – written and oral
Strong track record of commercial leadership at a local level with demonstrated success in leading projects to successful outcomes
Demonstrated excellence in influencing and negotiation skills for a wide variety of audiences, including senior management
Proven track record in stakeholder management and of leading successfully in a matrix environment at all levels of the organization. Master at utilizing organizational channels, experience and influencing skills to facilitate successful project implementation and effective issue resolution
Cultural sensitivity and awareness. Knowledge of European culture in particular
Creative approach to problem solving and ability to challenge the status quo
Preferred Qualifications
Proficiency in a second European Language (French, Spanish, German, Italian, etc)
Experience in a direct customer facing role (i.e., field sales, account management, regional medical scientist, etc.)
Experience as ABPI commercial signatory
Why ViiV?
ViiV Healthcare is a global specialty HIV company, the only company that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to leave no person living with HIV behind. We do this by being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We will push through every challenge until HIV/AIDS is eradicated.
ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range
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